VisualGPS: The latest creative trends

Stay ahead of visual creative trends with our latest reporting. Backed by data, these stories contain actionable insights that will elevate your campaigns and content, driving meaningful impact with today's consumers. Check back often as our ongoing research uncovers how sentiment and customer expectations shift over time—evolving the imagery that connects with your audience.

The latest

Embracing Disability in Sport › Understanding why it's important to prioritize athletes with disabilities in sports visuals and how to do so inclusively.
Crafting As Business › How social media is influencing the types of visuals that speak to creative entrepreneurs.
Remember In-Person Banking? › Financial brands' advertising has given a lot of attention to its digital products over the past few years, but our VisualGPS consumer survey found that 70% of Americans expect banks to offer both digital and in-person services—meaning that the brick-and-mortar bank location has a place in modern banking visuals once again.
Video: Glimmers of Joy › Video glimmers, what are they and how they bring joy to everyday moments. They capture laugh-out-loud moments, dollops of delight and flashes of fun to add to your day. It's video that evokes a spark of joy and provides a giggle, an 'ooohhh' or an 'ahhhhh' moment.
Pizza Night: Fatherhood Redefined › A photo series by Alexandra Grablewski that captures a modern father engaged in pizza-making with his daughter and grandson. It discusses evolving gender roles, the changing definition of masculinity, and the significance of family bonds in contemporary society.
Prioritizing Bem-Estar: Celebrating Self-Care Among Seniors › Experience a fresh take on luxury travel with Giselle Flissak’s latest shoot. Set in serene Petrópolis, Brazil, it showcases senior women enjoying both relaxation and active pursuits, from yoga to massages. Discover how we're blending real representation with high-end experiences.
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A Decade of Change: Women in the Workplace from 2014 to 2023 › Oct 14, 2024 As brands and marketers continue to shift representation in visuals, it is crucial to examine how far we’ve come during the last decade and what still needs to be addressed.
Content Spotlight
Connection, Community, and Food: Houston's Create Event › Oct 4, 2024 Create by Getty Images event in Houston, Texas. A key theme that resonated throughout these shoots was connecting over local food.
Content Spotlight
Healing Through Residential Treatment › Oct 2, 2024 The healing and support found in residential treatment helps people with substance use disorder recover.
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