VisualGPS: The latest creative trends

Stay ahead of visual creative trends with our latest reporting. Backed by data, these stories contain actionable insights that will elevate your campaigns and content, driving meaningful impact with today's consumers. Check back often as our ongoing research uncovers how sentiment and customer expectations shift over time—evolving the imagery that connects with your audience.

The latest

A foot in a vibrant purple sneaker kicks a small, burning birthday cake topped with lit candles.

The Longevity Paradox › Longevity is redefining personal care, but visual culture still privileges perfection. As brands focus on healthy aging over anti-aging, there’s room to expand on what “more life” looks like today and what it really looks like on our way there.

Diverse business team collaborating in modern office meeting

Loco for Local: A Fresh Take on Work and Travel in Spain › Earlier this year, Getty Images brought local creators together in Barcelona for our Create by Getty Images Barcelona event, an insights-led production designed to respond to changing customer demand and to fill content gaps. Guided by VisualGPS insights, the event focused on exploring new ways to visualise modern travel and business in Spain through stories that feel more inclusive and connected to real life.

Smiling businessman walking in office corridor while his colleague is talking on the phone

Building Trust in Technology with Visuals › Technology brands face a paradox: While 68% of European consumers see technology as the path to future success, 49% feel nervous about society's growing reliance on it. Discover how visual storytelling can help build trust through human-centred AI, cybersecurity accountability and authentic sustainability.

Happy young doctor explaining patient sitting next to father in corridor

Building Trust in Healthcare › Visual storytelling plays a critical role in determining whether healthcare feels relatable, accessible and trustworthy. When it relies on stereotypes or vagueness, it can reinforce exclusion and scepticism. Getty Images' VisualGPS research highlights four key challenges influencing trust in healthcare marketing today: Health equity, AI in medicine, edible health and sustainability. Each presents an opportunity for brands to use visuals to build trust.

How Brands Can Visualise Black British Belonging › For brands, there is an opportunity to tell richer stories about Black British communities, given 5 in 10 Britons now believe companies should authentically represent different communities in their visual communications.

Friends Enjoying an Elegant Dinner in a Luxury Home

Redefining Luxury Living in LA › What does luxury look like today? At our Create by Getty Images LA event, creators came together to capture a fresh vision of affluent living, blending sophisticated design, meaningful connections, and authentic everyday moments into premium image and video content.

See more creative trends

A woman with closed eyes appears beneath fragmented, horizontal digital distortions and translucent textures.

Visualizing Innovation › Oct 26, 2026 What does innovation really look like? This article explores how creators are redefining innovation in visual storytelling, moving beyond technology clichés to capture creativity, human connection, experimentation, and fresh perspectives.

Content Spotlight

Artificial Intelligence

Design

Woman by male friends wrapped in blanket

Automotive Visuals: Adapting to Change › Oct 23, 2026 Getty Images’ VisualGPS research shows that the next opportunity for automotive visual storytelling lies in making sustainability honest, technology emotionally useful, representation more truthful and journeys more relatable.

Automotive

EMEA

Comical image of a sleepy little girl sucking spaghetti

The Visual Trends Reshaping Food › Oct 22, 2026 The way brands show food is changing because the way people think about food is changing.

VisualGPS in the News

The Drum: In focus? The new brand playbook for AI-powered imagery ›

Still wondering how AI‑generated visuals can work for your brand? This article delves into how businesses are navigating the rise of AI‑powered imagery to meet evolving consumer expectations. Backed by insights from Getty Images’ VisualGPS research, it offers a fresh perspective on when and how AI‑generated visuals can enhance your storytelling—or fall short. Featuring expert insights from Dr. Rebecca Swift, SVP of Creative, it’s a must‑read for anyone looking to innovate their brand’s approach to visual content.

Forbes: Getty Images Data Emphasizes Equitable Portrayals Of Female Athletes ›

The rising visibility of female athletes and the global interest in women’s sports are reshaping visual storytelling. Informed by Getty Images’ VisualGPS research, this article explores how the power of social media has amplified the demand for authenticity and inclusivity in sports imagery. Are audiences and athletes themselves pushing for more equitable visuals? The answer is a resounding YES. Learn how Getty Images is helping brands and organizations craft authentic narratives that resonate with today’s consumers in this piece featuring insights from Jacqueline Bourke, Senior Director of Creative at Getty Images.

Forbes Australia: From TikTok to TV: Inside Australia’s Paralympics push in Paris ›

Did you know 69% of younger Australians are calling for equal media coverage of disabled athletes? This compelling stat from Getty Images’ VisualGPS research, highlights a powerful cultural shift in support of the Paralympic movement. Kate Rourke, Getty Images’ Director of Creative for APAC, shares how brands can use these insights to create more inclusive and impactful content that authentically represents disability—not just during the Paralympics, but across all media platforms. From TikTok trends to TV campaigns, discover how this movement is shaping the future of sports storytelling.