VisualGPS: The latest creative trends

Stay ahead of visual creative trends with our latest reporting. Backed by data, these stories contain actionable insights that will elevate your campaigns and content, driving meaningful impact with today's consumers. Check back often as our ongoing research uncovers how sentiment and customer expectations shift over time—evolving the imagery that connects with your audience.

The latest

Meet Your Digital Twin › Conceptual visuals can help bring to life a new vision of the future, one where technology mirrors humankind, bridging the gap between abstract concepts and humanity.
Retrofuturism, Now › The rise of retrofuturism reflects people's desire to learn from previous generations’ experiences with past tech disruptions.
Passing the Reins: The Next Generation of Ranchers › Beyond western stereotypes, an intimate portrait of a multi-generational Georgia ranching family.
Live, Laugh, Logged-On: Women & Personal Technology › Let's be real about how women are seen using tech.
Visibility Gap in Women’s Health › Getty Images' VisualGPS research reveals limiting visual stereotypes and visibility gaps in the depiction of women’s healthcare. This presents an opportunity for healthcare brands to build loyalty and trust with female consumers by prioritising visuals that authentically represent women’s health experiences.
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Report: Sustainability at the Crossroads › Jun 13, 2025 Sustainability at the Crossroads is the latest release from Getty Images’ VisualGPS global insights platform. This report explores current consumer attitudes toward sustainability and provides brands with data-backed insights and actionable guidance to communicate their corporate social responsibility (CSR) efforts with authenticity, clarity, and impact. With 69% of consumers worldwide saying climate change directly affects their daily lives, sustainability is no longer a distant issue—it’s personal. Yet, as public awareness grows and scrutiny intensifies, many brands are opting for silence or cautious messaging, a trend known as greenhushing. This report helps marketers navigate this complex landscape, equipping them to meet audience expectations while avoiding pitfalls and performative narratives.
Black Masculinity Reimagined › Jun 11, 2025 Juneteenth, Father’s Day, Men’s Mental Health Month, and Pride—oh my, what a wonderful time to be a Black man. But Black masculinity is not a monolith, and we must make a way for the realest, most dynamic depictions of them during this visual and cultural reckoning of reclaiming and redefining Black Masculinity. This includes Black men who are in tune with their emotions, Black men who don’t play about their role as a parent, and Black men who proudly embrace their own self-expression and one another regardless of differences.
Content Spotlight
Repicturing Indigenous Alaskans › Jun 10, 2025 An authentic and modern representation of the Indigenous Alaskan community is more essential than ever.
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