Top creative trends
Browse the topics that are top‑of‑mind with today’s consumers. Whether it’s a hard to visualize concept or a theme that’s meaningful to your customers, we’ve organized the latest trend reporting to made it easier for you to access and execute on.
Culture
Sustainability
Technology
Wellness
Content spotlights
Our global creators capture the concepts and visual content highlighted in our latest reporting. It’s how we use data and insights to craft impactful images and videos that help you connect with customers around the world. Check out the latest Content Spotlights to see the research in action.
Content Spotlight
UAE 2026 Year of the Family ›
Jan 30, 2026
Create by Getty Images events, an educational and community initiative that helps regional creative communities create content, has captured Emirati family life in Dubai, reiterating how important strong family ties are to Emirati identity and values.
Content Spotlight
A Taste for Technology ›
Jan 28, 2026
In an era where digital devices permeate every waking moment, a new conceptual image series imagined by photographer Jonathan Knowles captures what it would look like if humans consumed technology as eagerly as they devour their favourite foods.
Content Spotlight
Grassroots Sports: Movement that Builds Community ›
Jan 22, 2026
More than illustrating a trend, the imagery serves as a direct response to current customer demands: Age diversity, female protagonism, sport as a cultural value, and visual narratives anchored in real life.
Creative video trends
In the ever‑evolving attention economy, video has proven to be a consistent growth driver—and aligning with the latest videos trends is key to success. These video content spotlights feature powerful video clips that can slow the social media scroll and deliver deeper impact.
Accessibility in the Details ›
Jan 16, 2026
Rethinking how we approach accessible visuals can foster both inspiration and inclusivity for all, regardless of ability.
Content Spotlight
A Celebration of Connection and Togetherness: A Look Inside Mexico’s Create Event ›
Dec 12, 2025
This Shoot Spotlight highlights the content created at the Mexico City Create by Getty Images event.
Content Spotlight
Elevating Creativity: How Drones are Changing Visual Storytelling ›
Dec 11, 2025
In the ever-evolving world of visual storytelling, drones have emerged as game-changers for content creators. Once reserved for high-budget productions, drone technology has become increasingly accessible, empowering photographers and videographers to capture breathtaking perspectives that were previously out of reach.
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