Top creative trends
Browse the topics that are top‑of‑mind with today’s consumers. Whether it’s a hard to visualize concept or a theme that’s meaningful to your customers, we’ve organized the latest trend reporting to made it easier for you to access and execute on.
Culture
Sustainability
Technology
Wellness
Content spotlights
Our global creators capture the concepts and visual content highlighted in our latest reporting. It’s how we use data and insights to craft impactful images and videos that help you connect with customers around the world. Check out the latest Content Spotlights to see the research in action.
Content Spotlight
The Art of Slowing Down ›
Mar 13, 2025
This photo story by Fly View Productions reflects the warmth of genuine male friendships and celebrates life's simple pleasures.
Content Spotlight
Urban Farming: Grow Local in Singapore ›
Mar 11, 2025
Singapore's sustainability efforts come to life through the lens of urban farming.
Content Spotlight
Your Trusted Local Vet ›
Mar 4, 2025
Our VisualGPS research finds that when feeling down, one in three Americans turn to pets or animals for comfort. Check out this shoot of a day in the life at your local vet.
Creative video trends
In the ever‑evolving attention economy, video has proven to be a consistent growth driver—and aligning with the latest videos trends is key to success. These video content spotlights feature powerful video clips that can slow the social media scroll and deliver deeper impact.
Content Spotlight
Your Trusted Local Vet ›
Mar 4, 2025
Our VisualGPS research finds that when feeling down, one in three Americans turn to pets or animals for comfort. Check out this shoot of a day in the life at your local vet.
Healthcare’s Visual Potential in 2025 ›
Feb 13, 2025
In an age of misinformation, Getty Images' VisualGPS research explores how healthcare brands can create impactful visual narratives that drive greater health literacy and ensure that everyone has access to the information and care they need.
Content Spotlight
Monumental Views: DC from Above ›
Feb 11, 2025
Super rare, hard-to-get helicopter footage of Washington D.C., one of the most restricted air spaces in the world! Three months of planning, permit wrangling, flight path adjustments with the FAA, and $570,000 worth of camera gear finally came together for Hal Bergman to be able to capture these extremely valuable videos.
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