VisualGPS Finance

Trends & Insights: Finance

The latest finance visual insights are here. See what customers in your category care about, what connects with them, and what drives them to action.

The latest

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Visually Rebranding B2B Finance › The B2B landscape is evolving, moving beyond traditional transactional messaging towards a growing emphasis on innovation, creative storytelling and emotional engagement. So, how can B2B financial service brands use the power of visual storytelling to cut through the noise and engage with their business customers more deeply?
Happy mature businesswoman with hands clasped discussing with delegates at convention center
Money, Midlife and Gen X Women › Getty Images' VisualGPS analysis shows that younger European women are three times more seen than their Generation X counterparts in this sector’s brand communications. Thus, often excluding older women from the finance conversation. Read on to find how financial communicators have a unique opportunity to connect deeper with this audience with the right visuals.
Woman With Glowing Skin Enjoying a Peaceful Breeze in a Serene Natural Setting
Private Banking: Wealth Visuals › In times of economic uncertainty, stability, longevity and legacy in visuals are key. How can private banks effectively convey these values in visuals?
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Young women laughing while looking at a smartphone in Dubai
UAE Focus: Redefining Finance Visuals › Oct 29, 2025 How can financial brands set themselves apart, not just by the numbers they crunch, but through the art of visual storytelling?
Finance
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