Our Methodology: A Holistic Approach

Cutting to the core of how today’s consumers think and feel, our unique synthesis of qualitative and quantitative research helps us develop a deep understanding of contemporary consumer preferences and needs.

✓ DEEP CONSUMER INSIGHTS 
Partnering with a world‑class global research firm, Marketcast, VisualGPS conducts extensive and ongoing consumer research to track shifts in consumer needs. Our surveys cover diverse topics, exploring attitudes, behaviors, and preferences across various concepts.
✓ CREATIVE EXPERTISE AND ANALYSIS
Our award‑winning creative team brings nearly 30 years of experience in visual trend analysis and guidance, informing both Getty Images content creators and customers on what connects with consumers.
✓ SEARCH AND DOWNLOAD DATA
With access to a staggering 2.8 billion annual searches and insights derived from millions of images and videos licensed by nearly one million global customers, VisualGPS provides both macro and micro‑level perspectives on content usage across diverse mediums, subjects, and industry sectors.
Venn Diagram.jpg

News, achievements, and recognition

object covered in paint
You should rethink using AI-generated images if you're in the trust-building business ›

Getty Images released its latest VisualGPS report, "Building Trust in the Age of AI," which highlights perspectives from over 30,000 adults in 25 countries from 2022 to 2024 to provide insights into using AI‑generated content in marketing. The report overwhelmingly found that people yearn for "authentic content” with the definition of “authentic” varies from person to person.

Medium wide shot client looking at fabric samples in tailors workshop
Study: 66% of Aussie men believe masculinity is under attack ›

This article highlights the latest VisualGPS research to highlight the complex shift in how people view masculinity in Australia and New Zealand and suggests that visual media needs to better reflect this changing landscape.

Wide shop of two woman in a small, open topped, vintage yellow car.
Instagram vs Reality-How Travel Companies Can Win Over Gen Z Consumers ›

Jacqueline Bourke, Senior Director of Creative EMEA at Getty Images, breaks down VisualGPS data to highlight the impact of social media on travel content in the UK and how travel marketers need to adapt to the preferences of Gen Z travelers.