VisualGPS Creative Trends Wellness

Trends & Insights: Wellness

Explore meaningful themes and hard‑to‑visualize concepts with our latest trend analysis with data‑backed insights to elevate your campaigns and connect with today's consumers.

The latest

Mother kissing her daughter while she's sleeping in the bedroom at home
Behind the Care: The Role of Black Women in Brazil › Black women in Brazil have been overlooked in the care sector, despite their essential role in the country’s healthcare system. To address this gap, brands can highlight care narratives by connecting stories with the broader cultural context, building meaningful connections while giving a voice to marginalized communities.
Good mental health concept
Picturing Mental Health › This series of multimedia visuals by Richard Drury fosters understanding and empathy around mental health.
Two friends embracing during backyard party on summer evening
(Men Get By) With a Little Help from Male Friends › Male friendships are only seen in 4% of popular marketing visuals. Discover the importance of "bromance" and its value to consumers.
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Focused Hispanic Man Running Outdoors in Dubai at Sunrise
UAE Focus: Healthcare’s Visual Potential › Nov 7, 2025 In an age of misinformation, Getty Images' VisualGPS research explores how healthcare brands can create impactful visual narratives that drive greater health literacy and ensure that everyone has access to the information and care they need.
Healthcare
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