VisualGPS Creative Trends Wellness

Trends & Insights: Wellness

Explore meaningful themes and hard‑to‑visualize concepts with our latest trend analysis with data‑backed insights to elevate your campaigns and connect with today's consumers.

The latest

Women practicing necessary steps for ice bath therapy, pinching their noses with their fingers to hold their breath
Travel: Our Soothing Balm › Travel is now intertwined with wellness and sustainability. Visuals that have warmer, earthier tones can help demonstrate that.
Smiling woman looking away with a confident happy smile. She is a wheelchair user, and is wearing a colorful yellow dress against a yellow background. Studio portrait.
Visibility Gap in Women’s Health › Getty Images' VisualGPS research reveals limiting visual stereotypes and visibility gaps in the depiction of women’s healthcare. This presents an opportunity for healthcare brands to build loyalty and trust with female consumers by prioritising visuals that authentically represent women’s health experiences.
Friends heading home after spending the day at the river
The Art of Slowing Down › This photo story by Fly View Productions reflects the warmth of genuine male friendships and celebrates life's simple pleasures.
Explore all topics
Marine sports friends against Pacific Ocean
Purpose Over Happiness: The Quiet Truth of Japanese Males › Aug 12, 2025 Food and Beverage brands in Japan are increasingly engaging with themes of wellness. As wellness becomes a more significant value across industries, it’s important for Food & Beverage brands to align with this evolving aspiration and reflect a broader spectrum of men’s identity beyond the office.
Food & Beverage
APAC
Japan