Generative AI by Getty Images
Personalize our AI model to create on‑brand imagery with Custom Fine‑Tuning
Together, we develop exclusive AI styles based on your organization’s assets and images that only your team can access to generate stunning, on‑brand visuals.
How Custom Fine‑Tuning works
1.
Create your data set
Create your data set
Your team provides imagery that best represents the specific styles you want to generate. It could be an object, character, brand style, or artistic theme.
Your images will never be added to the general data set
2.
Fine‑tune your model
Fine‑tune your model
Your image data is optimized then used to customize an AI model for your brand’s specific needs using NVIDIA Edify.
3.
Generate on‑brand imagery
Generate on‑brand imagery
Access your custom model using our API or the Getty Images website and start generating stunning, brand‑ready content.
Only your team will have access to your AI model
Developing the AI styles for your brand
Your personalized AI model will be trained on the different visual traits of the images you provide. Predefined keywords allow your team to tap into those traits for output in multiple styles—from focusing on an individual aspect or including them all.
Objects and characters
Train your tailored AI model on your organization’s visual assets to generate imagery that’s similar in appearance to the original data set.
Brand style
Train your model on the color, mood, and art direction of different scenes to generate AI images consistent with your brand’s style.
Creative and illustrative styles
If your brand has a unique or specific style, training a personalized AI model on it will allow Custom Fine‑Tuning to generate new imagery that perfectly matches the look and feel.
Frequently asked questions
What is Custom Fine‑Tuning?
Custom Fine‑Tuning is a service that helps you create a custom‑made version of our foundation model that understands your on‑brand visual style, and is only accessible by your users.
What are the different styles for which I can custom fine‑tune my dataset?
You can fine‑tune a custom model on an object, character, a scene or your brand’s creative and illustrative styles.
Is my custom fine‑tuned model commercially safe?
Our uncontaminated Getty Images base model, trained only on our creative library, provides an ideal foundation to train your custom model. Combining your dataset with our commercially safe base model should create commercially safe outputs, provided that your dataset also only contained commercially safe inputs. Please review your dataset with your legal team.
Can anyone else access my custom fine‑tuned model?
Your custom fine‑tuned model is architected for enterprise‑grade security, meaning your data and models are only accessible by you.
Can I use Getty Images content to fine‑tune a model?
You can build your brand visual dataset with content licensed from Getty Images’ creative images or via Custom Content to train a custom model. Additional licenses will be required for the creative images from Getty Images, and you should refer to your specific Custom Content agreement for licensing details.