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Case Study: Creating Custom Content for Chipotle

Authenticity and multiple locations were on the menu for this brief from fast casual restaurant chain Chipotle.

The Ask

Chipotle needed fresh imagery shot in the United States highlighting customers eating its food both outdoors and at home.  The brand required a diverse group of models spanning multiple generations to build an updated asset library for use across its marketing channels.

The Solution

Getty Images activated its large contributor base across the United States to capture authentic moments with a range of models enjoying Chipotle in every region of the country and in a variety of scenarios.
Custom Content - Chipotle
Custom Content - Chipotle
Custom Content - Chipotle
Custom Content - Chipotle