VisualGPS Creative Trends Technology

Trends & Insights: Technology

Explore meaningful themes and hard‑to‑visualize concepts with our latest trend analysis with data‑backed insights to elevate your campaigns and connect with today's consumers.

The latest

Joyful Arab Woman Settling Bill Via Smartphone in Elegant Restaurant
Riyal 2.0: Visual Opportunity for Saudi Banking › Saudi Arabia’s banking transformation is moving fast, with payments and financial services becoming increasingly digital. While this creates more convenient and intelligent experiences, it also makes trust harder to build when technology can feel abstract or impersonal. This is where visuals can play a key role in helping to build credibility and reassurance.
Data personalisation.
2026 Creative Trends Mid-Year Check-in › AI, authenticity, and sport remain the dominant forces shaping brand visual strategy, and all three point to the same idea: Audiences have a sharp radar for what's real, and they reward brands that show it.
Young cheerful sibling enjoying quality time with video games in hotel room
Gen Alpha in Asia-Pacific: Evolving Brand Visual Storytelling for a New Generation › Gen Alpha are no longer just the kids in the background of a family purchase. They are the decision-makers, the trendsetters and increasingly, the most digitally fluent people in the household. Yet despite their growing influence, many brands are still visualising this generation through familiar, one-dimensional stories, that don't fully reflect this generation. Getty Images' VisualGPS research explores how brands across the Asia-Pacific can close that gap and build a genuine visual connection with Gen Alpha.
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Business meeting using futuristic holographic interface in a corporate office.
Japan's Trust Gap: What Japan's Financial Brands Need to Know Now › Sep 3, 2026 In Japan, trust has become the defining challenge for financial brands. As scam losses rise and confidence in advertising falls, claims of innovation are no longer enough. Trust now comes from showing people that the systems managing their money are reliable, accountable and made with care. Consumers need to feel protected, informed and in control.
Finance
APAC
Business