VisualGPS Consumer Packaged Goods

Trends & Insights: Consumer Packaged Goods

The latest consumer packaged goods visual insights are here. See what customers in your category care about, what connects with them, and what drives them to action.

The latest

Texture of a lemon slice extremely close-up
Active Ingredients: Macro Expressions of Beauty › Beauty brands exist in a busy marketplace and zooming into the ingredients found in their products can help them stand out in ways consumers prefer!
Man applying serum on his face during his facial treatment routine
Beauty Visuals Redefined › Beauty brands have a great opportunity to redefine how beauty looks by breaking with visual stereotypes.
Group of friends relaxing outside on a warm summers evening
Food, Beverage and Visual Culture › From farms to fashion to our tables, Getty Images' VisualGPS research explores food and beverages' impact on visual culture and how Food and Beverage brands can resonate with audiences today.
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Two Female Friends Embracing Warmly at a Social Gathering Outdoors
Generation Z Seeks Human Connection › Oct 17, 2025 Generation Z is the first generation to grow up with social media as an integral part of their lives, making them the first "digital natives". This same generation is now actively relearning how to socialise offline, with 73% of Gen Z looking to connect with people more in-person than online.
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