VisualGPS Creative Trends Technology UAE Focus: Redefining Finance Visuals

How can financial brands set themselves apart, not just by the numbers they crunch, but through the art of visual storytelling? What do financial services’ consumers care about and what kinds of visuals engage them? Here are some key insights from Getty Images’ VisualGPS research to empower your visual choices in 2025. 

Financial wellness is taking centre stage as consumers navigate uncertainty. Getty Images' VisualGPS data shows that nearly half of UAE consumers agree that thinking about the future makes them anxious. In addition, UAE face rising costs of essential living expenses which makes it hard to build long‑term financial security.¹ One in four adults in the UAE feel uncertain about what their financial future will look like.²
 
There is an opportunity for financial services brands to step away from visuals that focus on future aspirations—new homes, new cars, material possessions. Instead, why not show financial wellness through relatable visuals of everyday pleasures such as strolling through the park, cooking a favourite meal or enjoying each other’s company. Consumers in the UAE are both finding joy in the present, but also in major life events and achievements: 53% of consumers say major life events and achievements bring them the most joy and 47% of people prefer simple pleasures like sharing a laugh with friends or indulging in a favourite meal with family. By focusing on empathy and human connection, brands can show that financial wellness is not just a future goal—it's also a present reality. After all, the best investments consumers want to make is in the moments that make them appreciate life today.  

In a world where consumers are increasingly eco‑conscious, financial services brands can no longer afford to be silent on sustainability. Getty Images' VisualGPS research highlights that 94% of people in UAE agree companies have a moral obligation to use their resources to improve society and the environment, and 92% agree it is important that a company has environmental, social and governance (often called ESG) guidelines and practices in place to show consumers they care about other things besides profit.   
 
This means there is a call to stop ‘greenhushing’: The act of staying quiet about green initiatives and to start communicating. Following the UAE's hosting of COP28, UAE financial institutions are reaffirming their commitment to sustainability through investment strategies helping transition to green technologies.³ Consumers want to see brands set clear sustainability targets and regularly update the public on their progress. Whether it is through detailed reports or engaging social media updates, transparency is key and showing your journey around sustainability builds trust and loyalty. 
 
Use visual storytelling to highlight both the successes and challenges of your sustainability initiatives. 98% of consumers in UAE would like to see images or videos showing how the environment is improving due to direct action and policy reform. Showcase genuine efforts and hurdles on your journey toward a greener future to resonate more deeply with your audience, becoming advocates for your brand.

Digital transformation is redefining not only how we work and live but also how we manage our finances. Showing tech‑driven convenience is key. Getty Images' VisualGPS research highlights that 90% of UAE consumers are drawn to visuals that emphasise the convenience of digital services. This is not surprising as 93% also value the speed and ease of digital payments and transfers made possible by online platforms. In fact, Dubai is becoming cashless in 2026.⁴   

As financial services brands embrace artificial intelligence (AI) to enhance their offering, consumer expectations of AI are also rising. Our VisualGPS research shows that 90% of UAE consumers believe AI can help them achieve personal or professional goals. Focusing on visuals that show how tech innovations around finance are putting people first and improving their daily lives is key. For example, making their goals around financial wellness more achievable. This can help boost financial literacy and empower people, all while staying relatable.
  
To visualise what consumers in the UAE feel inspired by, Getty Images has worked with creators to capture the growing cashless culture in UAE. To find out more please visit our spotlight article on finance visuals in the UAE region. 

Sources
[1] deempulse
[2] propakistani
[3] KPMG
[4] Sheikh Mohammed