VisualGPS Creative Trends Technology AI in Focus: Emerging Tech Use in Asia-Pacific

Heavily influenced by artificial intelligence (AI), the digital world is evolving quickly and the way we depict technology in visual media is changing too. Much like global brands, the Asia‑Pacific region is at the forefront of this shift.
 
Technological evolution and consumer sentiment
Getty Images' VisualGPS research reveals that almost 70% of people in Asia‑Pacific see AI as a tool that can improve both personal and professional aspects of life. However, concerns about over‑reliance on technology, job loss and data privacy still exist. These concerns vary by age, with younger people worried about AI mistakes and older people focused on data security. Additionally, about 40% of people in Asia‑Pacific say they do not use AI for tasks like personalised recommendations, language translation, health tracking or content creation, indicating a significant lack of awareness about how integrated AI already is in daily life.

Gap in visual representation
Many popular visuals for Asia‑Pacific brands don't fully show the use and benefits of AI. Currently, images of AI, generative AI models and chatbots make up only about 15% of all tech‑related visuals, with common use of blue tones, robotics and digital overlays in futuristic designs. However, the VisualGPS research reveals that Asia‑Pacific people prefer visuals they can relate to their daily lives. They want visuals showing AI seamlessly integrated into their routines, highlighting its diverse uses and benefits. This gap is an opportunity to diversify visuals and show a broader range of human‑technology interactions.

Creating resonant visuals
For visuals to meet consumer expectations and match the evolving tech landscape, AI should be shown as a supportive tool, not a controlling force. For example, visuals can show AI helping with travel planning, health management or creating the perfect home ambiance. Vibrant colours and creative compositions can make AI seem more engaging and relatable. Whether through CGI, digital overlays or real‑life depictions, the goal is to present AI as a positive and inclusive part of everyday life.