VisualGPS Creative Trends Culture Corporate Warm-Up

New Getty Images' VisualGPS research reveals business visuals are warming up in more ways than one! Colours are diversifying and getting richer and more tonal. This signals an interesting shift towards more playful, creative, and textured corporate visual storytelling. Brown and green are also king with all hues elevating the corporate space. Read on for more inspiration! 

Getty Images' VisualGPS data shows 2024’s yellow/orange tones are now evolving into deeper, richer, earthier colours. Mocha Mousse as Pantone’s colour of the year 2025 is driving a rise in new customer searches for mocha mousse palettes in visuals. These earthy tones can convey a humbleness and aspiration, as they bring a sensorial warmth without being pretentious. Brown, in particular, has an authenticity and sophistication whilst also being tactile and welcoming. This offers creative potential for business visuals to be approachable, more inclusive yet still aspirational. Consider shifting from clean, minimalist décor and light‑filled visuals to those with warmer colours which add more personality, nuance and depth. Explore richer tonal browns, integrating darker tone timbers (mahogany and walnut woods) to add richness, luxury and comfort to working spaces. Equally, there is opportunity to be more playful with office attire and show a range of fabrics and textures, such as silks, patterns and pops of richer colours which can reflect modern corporate culture, one that is more expressive and creative.

Beyond 2024’s accents of oranges/yellows, there is a growing shift to uplifting greens and richer organic tones. While green has also been popular with customers in business visuals to speak to greener working spaces with plants and organic materials, green is set to take centre stage. Beyond mere accents of colour, tonal layering is worth exploring. Khaki green to calm sage to deep emeralds, business clothing is the new black against more office foliage, waterfall ceiling plants, garden‑vista windows and skylights. How we work surrounded by nature reflects the continuing importance of work/life balance. All kinds of working spaces are introducing inside/outside optics inspired by Scandinavian Biophilic Design which brings more natural light, materials and greenery indoors. Seek visuals which effortlessly incorporate nature and organic greens into working environments. 

There is also an opportunity to get playful with more than just colour choice but also tonal harmonization. More use of décor as well as dress can inject multiple layers of colour into business visuals, which create depth and further warmth. So, where there was once one accent of colour in a shirt or a single chair against glass‑filled offices, engage with visuals which integrate colour into the overall composition using attire, décor, lighting and staging combined to create a more ubiquitous, rich effect. Think different textures, wood, fabrics, natural materials as well as layered, tonal lighting to bring depth, dimension and emotive storytelling to business visuals.