1960 FIAT 600 TV commercial - 4K stock video

This commercial advertises the FIAT 600 as $200 cheaper than the leading French and German imports. A businessman at a Texaco gas station says he can see all his customers in a week and only spends $2 in gas. He asks Joe, the station attendant, if that's correct. Joe reluctantly nods. A suburban housewife sticking out of the open roof of her convertible says she takes the children to school and does all of her shopping for $1 of gas/week. "Right, Joe?" she asks. Joe begrudgingly nods again. He motions for the camera to come closer. "I couldn't lick 'em. So joined 'em. He bobs his head for the viewer to look off-camera. Camera whip pans to a FIAT 600 parked outside the station. Visuals include a closeup of the FIAT 600 fender script. MS -sedan in an open room. MS - sedan parked in front of gas station window.