Marlboro & "Smokeout" Signs

(Original Caption) 11/17/1988-San Diego, CA- Motorists on California Highway 94 got a two-sided message from the same billboard, depending on which direction they traveled. Shown here is the Cancer Society ad seen by westbound drivers on the day of the "Great American Smokeout." Eastbound drivers saw a cigarette ad.
(Original Caption) 11/17/1988-San Diego, CA- Motorists on California Highway 94 got a two-sided message from the same billboard, depending on which direction they traveled. Shown here is the Cancer Society ad seen by westbound drivers on the day of the "Great American Smokeout." Eastbound drivers saw a cigarette ad.
Marlboro & "Smokeout" Signs
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Credit:
Bettmann / Contributor
Editorial #:
515217626
Collection:
Bettmann
Date created:
November 17, 1988
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License type:
Rights-managed
Release info:
Not released. More information
Source:
Bettmann
Object name:
U89019013-13
Max file size:
3696 x 2476 px (12.32 x 8.25 in) - 300 dpi - 6 MB