Repicturing Rural

For marketers trying to connect with Americans in rural communities, understanding who they are, what they do, and what they value is crucial to converting them into customers. 

The latest report from Getty Images VisualGPS, Repicturing Rural: Visual Authenticity in Rural American Storytelling, will be the focus of an exclusive session of The Download. In partnership with Land O’Lakes, we’re redefining rural, moving beyond stereotypical images to depict a more realistic picture of small‑town America and curating it in a playbook marketers can use to inform their visual content. 

Join Getty Images’ Head of Creative, Tristen Norman, VP of Custom Solutions, Tawnya Crawford, and Heather Malenshek, SVP & Chief Marketing Officer at Land O’Lakes, in an informative webinar that presents the latest research, offers data‑driven insights, and actionable steps to re‑position your regional marketing efforts for better outcomes.