Jaguar Type 00 Advertising In London

Digital advertising screens at Piccadilly Circus show an advert for the new Jaguar Type 00 concept car on 4th December 2024 in London, United Kingdom. Recently, the well established British luxury car brand has undergone a total rebrand, and following the release of a much criticised commercial which didn't feature the car, the concept vehicle was then announced at Miami Art Fair. Criticism of the brand's direction, price point of the potential new vehicle and the size of the car have been key points of interest. (photo by Mike Kemp/In Pictures via Getty Images)