The Disrupt Aging collection is a Getty Images initiative in partnership with AARP a non‑profit nonpartisan organization dedicated to empowering 50 and older people to choose how they live as they age—are proud to present a collection that redefines what it means to get older. While older adults live increasingly full lives, aging is often depicted in images as a time of isolation and dependency, or a lifestyle of leisure devoid of intergenerational friendships. In fact, 80% of people 50 and over say they are stereotyped by marketers. By releasing a collection of images that portrays a more authentic picture of aging, Getty Images and AARP are changing the conversation.
The Disrupt Aging® Collection captures everyday moments that help break stereotypes and combat ageist biases. How will you change the face of aging? License the imagery for your next campaign and check back often as the collection continues to grow.