MillerCoors chose our Custom Content solution to give their brand library a refresh with new imagery that showcases friends barbecuing and having summer fun.

The Ask

Refresh the MillerCoors brand library with vibrant, seasonal content that showcases good vibes and fun in summer BBQ settings.

The Solution

Getty Images capitalized on warm climates and a motivated community in North and South America to create 6 photographer‑directed shoots in locations including New Orleans, Brazil, Los Angeles, and Western Canada—with more than 40 fully released models cast with authenticity and diversity as top priorities.

At the end of a 4 week period, our partner, a global beer brand, was able to select from more than 700 on‑brief images to fulfill current and future needs and build out their seasonal library for flexible use across paid social, digital campaigns, point of sale, and beyond.