Our dedicated teams executed same‑day content creation, 30+ talent approvals, and delivery of edited video packages—resulting in a turn‑key virtual solution that exceeded all speed‑to‑market standards.

The Ask

In preparing for its One World: Together at Home broadcast special, Global Citizen sought out a creative partner to ensure this livestreamed event was a global success.

Getty Images was commissioned to produce coverage that would amplify the voices of the world’s most prominent musical artists, public figures, and philanthropists as they helped raise funds for the COVID‑19 Response Fund for the World Health Organization.

The Solution

Relying on our 25 years of experience and our unique ability to innovate in uncertain times, Global Citizen leveraged our content strategy capabilities and advanced technological resources to create high‑quality, press‑ready stills from video content supplied by 30 individual artists.

Utilizing our extensive industry relationships, Getty Images worked alongside Global Citizen to quickly secure talent clearance and legal rights for every image posted. The result was a set of imagery created from a safe distance with the intimacy of a closed‑set, studio shoot.

"We couldn’t have asked for a better partner to support us with One World: Together At Home than Getty Images...

We needed to work with a company that was not only willing to be versatile, but has the skill and resources to do so. Getty Images offered an incredible solution with their motion capture technology and the content speaks for itself, the imagery is every bit as impactful as if we’d been in the room with the artists. It goes without saying that the urgency around this broadcast special was tremendous. Their existing relationships with the artists and distribution services allowed us to be efficient and really gave us peace of mind to focus on the mechanics of the broadcast. Inventive, professional and fast, we are so grateful for the expertise they applied to the event. The result exceeded our expectations on what we thought was possible."
—Global Citizen

Library of Content

100+ images were distributed across Getty Images’ global platforms, resulting in a new, exclusive collection of licensable Global Citizen content. In the week following the event, this unique content featuring the world's top talent, garnered more than 185K total interactions and over 1K downloads on gettyimages.com.

Image.net All Access: Less work, total control

Global Citizen publicized the event to the world using our All Access services via image.net, which garnered more than 6.5K+ downloads, including 600+ video downloads. On‑demand, real‑time reporting through this service ensured the PR strategy continued to evolve over the weekend.  

A time‑tested tool to fuel your PR presence, All Access by image.net will elevate any event, product launch, or sponsorship with leading digital publicity distribution services. Unlike a satellite feed, this content is not restricted to a limited time frame—making it an optimal solution for Global Citizen, which continues in their efforts to fight the pandemic and ask the world to take the pledge and stay home.

Select Clippings

Content from Global Citizen landed in dozens of major publications worldwide, reaching a combined audience of more than 8.5 billion unique impressions.

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