With our Custom Content solution, Delta Vacations was able to engage a wide range of contributors to shoot several scenarios that showcased family fun in key destinations. 

The Ask

Showcase family fun in key destinations for Delta Vacations—notably, beach settings on the West Coast of Mexico. Delta teams aim to use assets commercially in digital and social campaigns, so releases and indemnification were must haves.

The Solution

By casting a wider net via Getty Images’ Custom Content solution, Delta had access to multiple photographers, ensuring we captured the on‑brand, on‑brief content they needed.

With more than 150 images to choose from, great casting of authentic models, and show‑stopping coastal scenes, Delta has a new library of cohesive, on‑brand images to satisfy a brand refresh and so much more.