TO GO WITH India-technology-telecom, FOC
TO GO WITH India-technology-telecom, FOCUS by Penny Macrae Advertising for Micromax mobile is seen outside a shop selling handsets in New Delhi on September 15, 2010. During this year's IPL cricket tournament in India, mobile phone manufacturers used the hugely popular extravaganza to blitz viewers with an array of sponsorship deals and advertising. But rather than seeing the familiar big international brands, cricket fans were bombarded by nimble home-grown handset makers who saw the opportunity to reach consumers nationwide, particularly in rural areas. AFP PHOTO/Manpreet ROMANA (Photo credit should read MANPREET ROMANA/AFP via Getty Images)
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