Alibaba Group Holding Ltd. CEO Daniel Zhang Launches Countdown to the Single's Day Global Shopping Festival
An advertisement for Nike Inc. and Alibaba Group Holding Ltd.'s 11.11 Global Shopping Festival is displayed at a news conference in Hong Kong, China, on Thursday, Oct. 20, 2016. Alibaba expects to surpass the record $14.3 billion in sales it made on Singles Day in 2015 by rolling out new activities like virtual fashion shows and augmented reality games to entice shoppers. Photographer: Anthony Kwan/Bloomberg via Getty Images
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