VisualGPS: The latest creative trends

Stay ahead of visual creative trends with our latest reporting. Backed by data, these stories contain actionable insights that will elevate your campaigns and content, driving meaningful impact with today's consumers. Check back often as our ongoing research uncovers how sentiment and customer expectations shift over time—evolving the imagery that connects with your audience.

The latest

Profile view of a female soccer player kissing a ball
Before Soccer is a Sport, It's a Dream › With the World Cup in full swing, new VisualGPS insights reveal that audiences, especially in Latin America, connect more with authentic, relatable moments than polished highlight reels. For brands and creators, this signals a clear opportunity: Shift the lens from trophy moments to real, human experiences, and capture soccer as it’s truly lived—accessible, emotional, and full of possibility.
Drone shot showing a black sand beach at the edge of braided river, Iceland
Abstract Aerials: Environmental Patterns and Textures › High above the world we inhabit, where patterns emerge and the familiar dissolves into abstraction, exciting visuals take shape. Through the eyes of talented drone creators Abstract Aerial Art, the Earth reveals itself not simply as landscape, but as a living canvas, an ever-evolving tapestry of texture, rhythm and form.
Young cheerful sibling enjoying quality time with video games in hotel room
Gen Alpha in Asia-Pacific: Evolving Brand Visual Storytelling for a New Generation › Gen Alpha are no longer just the kids in the background of a family purchase. They are the decision-makers, the trendsetters and increasingly, the most digitally fluent people in the household. Yet despite their growing influence, many brands are still visualising this generation through familiar, one-dimensional stories, that don't fully reflect this generation. Getty Images' VisualGPS research explores how brands across the Asia-Pacific can close that gap and build a genuine visual connection with Gen Alpha.
Mid Adult Arabic Female Relaxing in Luxurious Living Room with Riyadh Cityscape View
Middle East: A Lens on Real Estate › Across the Middle East, real estate brands have a unique opportunity to use visuals as a competitive differentiator to attract investment, build trust and inspire demand. Middle East brands agree with a 195% increase in visual searches for real estate in the last 12 months. As developments grow in scale, strong imagery must move beyond simply showcasing assets, often rendered visuals, to value. So, how can Getty Images’ VisualGPS insights help real estate brands connect with evolving audiences? By guiding imagery that builds trust, reflects culture and clearly communicates value.
Portrait of smiling mature woman sitting with coffee cup at dining table
Germany 50+: An Overlooked Audience › Older generations in Germany remain significantly underrepresented—and often narrowly portrayed—in visual storytelling. For brands, this is more than a representation gap; it’s a missed commercial opportunity.
A group of schoolgirls gave their best friend a beautiful birthday cake. They made a wish together and shared their happiness.
Daily Life of Teenage Students in Japan › Realistic daily life of teenage students in Japan, enjoying school life, hobbies and friendship.
See more creative trends
Smiling male and female friends talking to each other in club seen through glass
Non-Alcohol's Visual Reset › Jul 16, 2026 Alcohol-free beverages are no longer a niche category—they’re going mainstream. So, how can brands shift visually to get ahead in the growing sober movement?
Consumer Packaged Goods
Food & Beverage
EMEA
Run Club Jogging in City Park, Urban Running, Social Fitness, Active Lifestyle
Content Spotlight
Holistic Wellness: Capturing the New Rhythm of Community › Jul 13, 2026 Go behind the scenes of a documentary-inspired wellness shoot exploring the rise of holistic wellness through movement, recovery, mindfulness and community. Discover the creative thinking behind authentic Asian lifestyle imagery designed to meet evolving market trends.
Content Spotlight
Video
APAC
Basketball court above in the sky.
Conceptual Creative Isn't a Style—It's a Strategy › Jul 2, 2026 Getty Images' conceptual creative offers a powerful visual language, one where value lies in human craft and human insight, as brands increasingly need to communicate complex ideas, emotions, and future possibilities.
AMER
Design
Artificial Intelligence
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VisualGPS in the News

In focus? The new brand playbook for AI-powered imagery
The Drum: In focus? The new brand playbook for AI-powered imagery ›

Still wondering how AI‑generated visuals can work for your brand? This article delves into how businesses are navigating the rise of AI‑powered imagery to meet evolving consumer expectations. Backed by insights from Getty Images’ VisualGPS research, it offers a fresh perspective on when and how AI‑generated visuals can enhance your storytelling—or fall short. Featuring expert insights from Dr. Rebecca Swift, SVP of Creative, it’s a must‑read for anyone looking to innovate their brand’s approach to visual content.

Getty Images Data Emphasizes Equitable Portrayals Of Female Athletes
Forbes: Getty Images Data Emphasizes Equitable Portrayals Of Female Athletes ›

The rising visibility of female athletes and the global interest in women’s sports are reshaping visual storytelling. Informed by Getty Images’ VisualGPS research, this article explores how the power of social media has amplified the demand for authenticity and inclusivity in sports imagery. Are audiences and athletes themselves pushing for more equitable visuals? The answer is a resounding YES. Learn how Getty Images is helping brands and organizations craft authentic narratives that resonate with today’s consumers in this piece featuring insights from Jacqueline Bourke, Senior Director of Creative at Getty Images.

From TikTok to TV: Inside Australia’s Paralympics push in Paris
Forbes Australia: From TikTok to TV: Inside Australia’s Paralympics push in Paris ›

Did you know 69% of younger Australians are calling for equal media coverage of disabled athletes? This compelling stat from Getty Images’ VisualGPS research, highlights a powerful cultural shift in support of the Paralympic movement. Kate Rourke, Getty Images’ Director of Creative for APAC, shares how brands can use these insights to create more inclusive and impactful content that authentically represents disability—not just during the Paralympics, but across all media platforms. From TikTok trends to TV campaigns, discover how this movement is shaping the future of sports storytelling.