VisualGPS: The latest creative trends

Stay ahead of visual creative trends with our latest reporting. Backed by data, these stories contain actionable insights that will elevate your campaigns and content, driving meaningful impact with today's consumers. Check back often as our ongoing research uncovers how sentiment and customer expectations shift over time—evolving the imagery that connects with your audience.

The latest

Father and son looking at shopping list in smart phone while buying groceries in supermarket

Visualising the Future of Retail › Retail is entering a new era, shaped by three interconnected forces: Hyper-personalisation, sustainability and inclusion. Getty Images' VisualGPS research reveals how consumer expectations are evolving across different regions. How can brands visualise both challenges and opportunities to build stronger connections with shoppers?

Touching Grass: Gen Z's Search for Agency › What does it really mean to "touch grass"? For Gen Z, it's more than an internet joke. It's a search for agency, belonging, and connection. Brands can reflect this shift through conceptual visuals that create room to breathe and by making nature part of the story, not just the backdrop.

Joyful Arab Woman Settling Bill Via Smartphone in Elegant Restaurant

Riyal 2.0: Visual Opportunity for Saudi Banking › Saudi Arabia’s banking transformation is moving fast, with payments and financial services becoming increasingly digital. While this creates more convenient and intelligent experiences, it also makes trust harder to build when technology can feel abstract or impersonal. This is where visuals can play a key role in helping to build credibility and reassurance.

2026 Creative Trends Mid-Year Check-in › AI, authenticity, and sport remain the dominant forces shaping brand visual strategy, and all three point to the same idea: Audiences have a sharp radar for what's real, and they reward brands that show it.

Diverse group of people attending an outdoor seminar or presentation on a modern, stylish outdoor patio with greenery and contemporary architecture

Middle East's Future Workforce: Visuals that Connect › In the Middle East, where technology and changing expectations are reshaping work, authentic visual storytelling helps organisations connect with employees and future talent. Through initiatives like MarhabaKSA and MarhabaUAE, Getty Images is helping brands move beyond workplace stereotypes and reflect the realities of modern work.

Capturing Slow Living in Slow Motion › As more people embrace slow living, slow-motion video offers a natural way to capture those everyday intimate moments that inspire a more intentional way of living.

See more creative trends

More Than Just a Diagnosis: Middle East Healthcare › Sep 11, 2026 Visual storytelling plays a critical role in determining whether healthcare feels relatable, accessible and trustworthy in the Middle East. Getty Images' VisualGPS research highlights four key opportunities influencing trust in healthcare marketing across the region: Authenticity and local representation, AI in medicine, wellness equity and digital health adoption.

Healthcare

EMEA

Artificial Intelligence

Business meeting using futuristic holographic interface in a corporate office.

Japan's Trust Gap: What Japan's Financial Brands Need to Know Now › Sep 3, 2026 In Japan, trust has become the defining challenge for financial brands. As scam losses rise and confidence in advertising falls, claims of innovation are no longer enough. Trust now comes from showing people that the systems managing their money are reliable, accountable and made with care. Consumers need to feel protected, informed and in control.

Finance

APAC

Business

Chef shows tourists how to cook Mexican dish

Content Spotlight

A Taste of Mexico: Food, Culture, and Connection › Sep 2, 2026 Through four shoots, this article explores how Mexico’s rich culinary culture brings people together, from markets and street-food stalls to cooking classes and after-work drinks.

VisualGPS in the News

The Drum: In focus? The new brand playbook for AI-powered imagery ›

Still wondering how AI‑generated visuals can work for your brand? This article delves into how businesses are navigating the rise of AI‑powered imagery to meet evolving consumer expectations. Backed by insights from Getty Images’ VisualGPS research, it offers a fresh perspective on when and how AI‑generated visuals can enhance your storytelling—or fall short. Featuring expert insights from Dr. Rebecca Swift, SVP of Creative, it’s a must‑read for anyone looking to innovate their brand’s approach to visual content.

Forbes: Getty Images Data Emphasizes Equitable Portrayals Of Female Athletes ›

The rising visibility of female athletes and the global interest in women’s sports are reshaping visual storytelling. Informed by Getty Images’ VisualGPS research, this article explores how the power of social media has amplified the demand for authenticity and inclusivity in sports imagery. Are audiences and athletes themselves pushing for more equitable visuals? The answer is a resounding YES. Learn how Getty Images is helping brands and organizations craft authentic narratives that resonate with today’s consumers in this piece featuring insights from Jacqueline Bourke, Senior Director of Creative at Getty Images.

Forbes Australia: From TikTok to TV: Inside Australia’s Paralympics push in Paris ›

Did you know 69% of younger Australians are calling for equal media coverage of disabled athletes? This compelling stat from Getty Images’ VisualGPS research, highlights a powerful cultural shift in support of the Paralympic movement. Kate Rourke, Getty Images’ Director of Creative for APAC, shares how brands can use these insights to create more inclusive and impactful content that authentically represents disability—not just during the Paralympics, but across all media platforms. From TikTok trends to TV campaigns, discover how this movement is shaping the future of sports storytelling.