VisualGPS: The latest creative trends

Stay ahead of visual creative trends with our latest reporting. Backed by data, these stories contain actionable insights that will elevate your campaigns and content, driving meaningful impact with today's consumers. Check back often as our ongoing research uncovers how sentiment and customer expectations shift over time—evolving the imagery that connects with your audience.

The latest

Creative picture capturing rainbow with reusable water bottle in the sky.
It's Not Easy Being Green › Sustainability is on the top of the mind for food & beverage brands, but do visual choices resonate with consumers?
Senior surfer man contemplating on the beach
Breaking Stereotypes: Men and Platonic Friendships › This Shoot Spotlight celebrates male senior friendships, challenges aging stereotypes, and highlights the importance of connection in the later stages of life.
Donald Trump Injured During Shooting At Campaign Rally In Butler, PA
The Assassination Attempt › Getty Images photojournalists capture iconic images of the attempted assassination of Donald Trump in Butler, PA.
Reactions In Syria To Fall Of Assad Regime
A New Era In Syria After Toppling Of Assad Regime ›
Beautiful Black Woman Recording a Video
Get Ready With Me Beauty Videos › Using the Get Ready With Me formula helps beauty brands build trust and community.
Black person hugs a fluffy dog inside their house
Paws for Thought: How Britain's Love for Pets Boosts Mental Health › Pets are more than just companions; they are vital sources of comfort and motivation that can significantly enhance our mental wellbeing.
See more creative trends
Hanging Out In Auditorium Of Recreational Center
Sustainable Community Space in Thailand › Feb 5, 2025 Thailand-based creator Catherine Costa explores a realistic representation of community space in Thailand to represent sustainability.
Content Spotlight
Southeast Asia
Education
High angle view of happy gay man taking selfie with friends while celebrating in dinner party at home
Redefining Finance Visuals › Feb 4, 2025 How can financial brands set themselves apart, not just by the numbers they crunch but through the art of visual storytelling? What do financial services’ consumers care about and what kinds of visuals engage them? Here are four key insights from Getty Images’ Visual GPS research to empower your visual choices in 2025.
Finance
EMEA
Business
Smiling young male friends swiping through a dating in their living room
Visualising Technology in 2025 › Feb 3, 2025 In an era of fake news, e-waste and increasing tech scepticism, how can tech brands choose the right visuals to increase trust with today’s consumers? Here are three key insights from Getty Images’ Visual GPS latest research to empower your visual choices in 2025.
EMEA
Emerging Technologies
Social Media
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VisualGPS in the News

You should rethink using AI-generated images if you're in the trust-building business
You should rethink using AI-generated images if you're in the trust-building business ›

Getty Images released its latest VisualGPS report, "Building Trust in the Age of AI," which highlights perspectives from over 30,000 adults in 25 countries from 2022 to 2024 to provide insights into using AI‑generated content in marketing. The report overwhelmingly found that people yearn for "authentic content” with the definition of “authentic” varies from person to person.

Medium wide shot client looking at fabric samples in tailors workshop
Study: 66% of Aussie Men Believe Masculinity is Under Attack ›

This article highlights the latest VisualGPS research to highlight the complex shift in how people view masculinity in Australia and New Zealand and suggests that visual media needs to better reflect this changing landscape.

INSTAGRAM VS REALITY - HOW TRAVEL COMPANIES WIN OVER GEN Z CONSUMERS
Instagram vs Reality-How Travel Companies Can Win Over Gen Z Consumers ›

Jacqueline Bourke, Senior Director of Creative EMEA at Getty Images, breaks down VisualGPS data to highlight the impact of social media on travel content in the UK and how travel marketers need to adapt to the preferences of Gen Z travelers.