VisualGPS: The latest creative trends

Stay ahead of visual creative trends with our latest reporting. Backed by data, these stories contain actionable insights that will elevate your campaigns and content, driving meaningful impact with today's consumers. Check back often as our ongoing research uncovers how sentiment and customer expectations shift over time—evolving the imagery that connects with your audience.

The latest

Depicting Boomers in the UK › British Boomers bring a wealth of stories and lived experience, offering perspectives shaped by decades of cultural change and personal milestones.

Three teenagers enjoying an invigorating run into the sea on Etretat beach.

Visualising Environmental Health › Environmental health goes beyond clean air and water; it’s about understanding how our surroundings shape human health and wellbeing.

Socotra, 'Galapagos Of The Indian Ocean,' A Singular And Fragile Ecosystem

Socotra's Singular And Fragile Ecosystem › Located off the coast of Yemen, Socotra is home to hundreds of species found nowhere else on earth, including the surreal dragon blood trees.

Powerful Winds Fuel Multiple Fires Across Los Angeles Area

La Fires › The historic Los Angeles fires of January 2025 destroyed over 18,000 buildings and displaced over 100,000 residents. The utter devastation will impact individuals and communities for decades to come as larges swatches of the Los Angeles area remain unihabitable.

Sede Vacante: The Papal Transition From Francis's Funeral To The Election Of Leo XIV › When Pope Francis died on April 21st, it set in motion a centuries-old process for paying tribute to the late pope and electing a successor.

Migrants Continue To Cross The English Channel From France

A Sea-Level View Of 'Small Boat' Crossings In The English Channel › The trend of migrants crossing the English Channel in small boats, which has risen to the highest level in three years, continues to roil British politics and Anglo-Franco relations. Over several months this year, Getty Images photographers made a series of trips to the French coast to show the human experience behind the numbers.

See more creative trends

A brush on a blue nacreous color painted background

Accessibility in the Details › Jan 16, 2026 Rethinking how we approach accessible visuals can foster both inspiration and inclusivity for all, regardless of ability.

Consumer Packaged Goods

Food & Beverage

AMER

2026: Human Craft or AI Potential? › Jan 15, 2026 Between authenticity and GenAI, the world of content is increasingly split in two, and audiences are often somewhere in the middle.

Artificial Intelligence

Design

Emerging Technologies

Smiling Asian Chinese male Hotel concierge taking notes while talking on the phone at vintage reception counter, luxury hospitality concept

Content Spotlight

Retro Revive: Art Deco Style Hotel Shoot › Jan 14, 2026 See how creator Edwin Tan did this art deco style hotel shoot in Malaysia.

VisualGPS in the News

The Drum: In focus? The new brand playbook for AI-powered imagery ›

Still wondering how AI‑generated visuals can work for your brand? This article delves into how businesses are navigating the rise of AI‑powered imagery to meet evolving consumer expectations. Backed by insights from Getty Images’ VisualGPS research, it offers a fresh perspective on when and how AI‑generated visuals can enhance your storytelling—or fall short. Featuring expert insights from Dr. Rebecca Swift, SVP of Creative, it’s a must‑read for anyone looking to innovate their brand’s approach to visual content.

Forbes: Getty Images Data Emphasizes Equitable Portrayals Of Female Athletes ›

The rising visibility of female athletes and the global interest in women’s sports are reshaping visual storytelling. Informed by Getty Images’ VisualGPS research, this article explores how the power of social media has amplified the demand for authenticity and inclusivity in sports imagery. Are audiences and athletes themselves pushing for more equitable visuals? The answer is a resounding YES. Learn how Getty Images is helping brands and organizations craft authentic narratives that resonate with today’s consumers in this piece featuring insights from Jacqueline Bourke, Senior Director of Creative at Getty Images.

Forbes Australia: From TikTok to TV: Inside Australia’s Paralympics push in Paris ›

Did you know 69% of younger Australians are calling for equal media coverage of disabled athletes? This compelling stat from Getty Images’ VisualGPS research, highlights a powerful cultural shift in support of the Paralympic movement. Kate Rourke, Getty Images’ Director of Creative for APAC, shares how brands can use these insights to create more inclusive and impactful content that authentically represents disability—not just during the Paralympics, but across all media platforms. From TikTok trends to TV campaigns, discover how this movement is shaping the future of sports storytelling.