VisualGPS: The latest creative trends

Stay ahead of visual creative trends with our latest reporting. Backed by data, these stories contain actionable insights that will elevate your campaigns and content, driving meaningful impact with today's consumers. Check back often as our ongoing research uncovers how sentiment and customer expectations shift over time—evolving the imagery that connects with your audience.

The latest

Diverse group of people attending an outdoor seminar or presentation on a modern, stylish outdoor patio with greenery and contemporary architecture

Middle East's Future Workforce: Visuals that Connect › In the Middle East, where technology and changing expectations are reshaping work, authentic visual storytelling helps organisations connect with employees and future talent. Through initiatives like MarhabaKSA and MarhabaUAE, Getty Images is helping brands move beyond workplace stereotypes and reflect the realities of modern work.

Capturing Slow Living in Slow Motion › As more people embrace slow living, slow-motion video offers a natural way to capture those everyday intimate moments that inspire a more intentional way of living.

Group of runners jogging together through the park, participating in their regular club activity

Individualism Within Collectivism › To resonate with Gen Z, brands need to capture the communities and shared passions that shape identity in Asia, rather than relying on generic friendship groups.

Smiling male and female friends talking to each other in club seen through glass

Non-Alcohol's Visual Reset › Alcohol-free beverages are no longer a niche category—they’re going mainstream. So, how can brands shift visually to get ahead in the growing sober movement?

Run Club Jogging in City Park, Urban Running, Social Fitness, Active Lifestyle

Holistic Wellness: Capturing the New Rhythm of Community › Go behind the scenes of a documentary-inspired wellness shoot exploring the rise of holistic wellness through movement, recovery, mindfulness and community. Discover the creative thinking behind authentic Asian lifestyle imagery designed to meet evolving market trends.

Conceptual Creative Isn't a Style—It's a Strategy › Getty Images' conceptual creative offers a powerful visual language, one where value lies in human craft and human insight, as brands increasingly need to communicate complex ideas, emotions, and future possibilities.

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Touching Grass: Gen Z's Search for Agency › Aug 7, 2026 What does it really mean to "touch grass"? For Gen Z, it's more than an internet joke. It's a search for agency, belonging, and connection. Brands can reflect this shift through conceptual visuals that create room to breathe and by making nature part of the story, not just the backdrop.

AMER

USA

Social Media

Joyful Arab Woman Settling Bill Via Smartphone in Elegant Restaurant

Riyal 2.0: Visual Opportunity for Saudi Banking › Aug 6, 2026 Saudi Arabia’s banking transformation is moving fast, with payments and financial services becoming increasingly digital. While this creates more convenient and intelligent experiences, it also makes trust harder to build when technology can feel abstract or impersonal. This is where visuals can play a key role in helping to build credibility and reassurance.

Finance

EMEA

2026 Creative Trends Mid-Year Check-in › Jul 27, 2026 AI, authenticity, and sport remain the dominant forces shaping brand visual strategy, and all three point to the same idea: Audiences have a sharp radar for what's real, and they reward brands that show it.

Artificial Intelligence

Sports

AMER

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VisualGPS in the News

The Drum: In focus? The new brand playbook for AI-powered imagery ›

Still wondering how AI‑generated visuals can work for your brand? This article delves into how businesses are navigating the rise of AI‑powered imagery to meet evolving consumer expectations. Backed by insights from Getty Images’ VisualGPS research, it offers a fresh perspective on when and how AI‑generated visuals can enhance your storytelling—or fall short. Featuring expert insights from Dr. Rebecca Swift, SVP of Creative, it’s a must‑read for anyone looking to innovate their brand’s approach to visual content.

Forbes: Getty Images Data Emphasizes Equitable Portrayals Of Female Athletes ›

The rising visibility of female athletes and the global interest in women’s sports are reshaping visual storytelling. Informed by Getty Images’ VisualGPS research, this article explores how the power of social media has amplified the demand for authenticity and inclusivity in sports imagery. Are audiences and athletes themselves pushing for more equitable visuals? The answer is a resounding YES. Learn how Getty Images is helping brands and organizations craft authentic narratives that resonate with today’s consumers in this piece featuring insights from Jacqueline Bourke, Senior Director of Creative at Getty Images.

Forbes Australia: From TikTok to TV: Inside Australia’s Paralympics push in Paris ›

Did you know 69% of younger Australians are calling for equal media coverage of disabled athletes? This compelling stat from Getty Images’ VisualGPS research, highlights a powerful cultural shift in support of the Paralympic movement. Kate Rourke, Getty Images’ Director of Creative for APAC, shares how brands can use these insights to create more inclusive and impactful content that authentically represents disability—not just during the Paralympics, but across all media platforms. From TikTok trends to TV campaigns, discover how this movement is shaping the future of sports storytelling.