VisualGPS: The latest creative trends

Stay ahead of visual creative trends with our latest reporting. Backed by data, these stories contain actionable insights that will elevate your campaigns and content, driving meaningful impact with today's consumers. Check back often as our ongoing research uncovers how sentiment and customer expectations shift over time—evolving the imagery that connects with your audience.

The latest

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Crafting As Business › How social media is influencing the types of visuals that speak to creative entrepreneurs.
African american woman using atm machine and a credit card
Remember In-Person Banking? › Financial brands' advertising has given a lot of attention to its digital products over the past few years, but our VisualGPS consumer survey found that 70% of Americans expect banks to offer both digital and in-person services—meaning that the brick-and-mortar bank location has a place in modern banking visuals once again.
Closeup hand woman touching water in the forest river in vacation with camping at morning. Lifestyle travel nature.
Video: Glimmers of Joy › Video glimmers, what are they and how they bring joy to everyday moments. They capture laugh-out-loud moments, dollops of delight and flashes of fun to add to your day. It's video that evokes a spark of joy and provides a giggle, an 'ooohhh' or an 'ahhhhh' moment.
Father and two children preparing Pizza
Pizza Night: Fatherhood Redefined › A photo series by Alexandra Grablewski that captures a modern father engaged in pizza-making with his daughter and grandson. It discusses evolving gender roles, the changing definition of masculinity, and the significance of family bonds in contemporary society.
Group of mature women talking and enjoying the pool in a sunny day, in a Spa
Prioritizing Bem-Estar: Celebrating Self-Care Among Seniors › Experience a fresh take on luxury travel with Giselle Flissak’s latest shoot. Set in serene Petrópolis, Brazil, it showcases senior women enjoying both relaxation and active pursuits, from yoga to massages. Discover how we're blending real representation with high-end experiences.
Portrait of girl at a party
Let Black Girls Be Girls › Let Black Girls Be Girls is a campaign by UK creatives Eboni Lamine and Martha Omasoro to raise awareness around adultification bias, a pervasive issue that affects how society perceives and treats Black girls in Britain.
See more creative trends
Friend Group Enjoying Vegan Junk Food Meal
Connection, Community, and Food: Houston's Create Event › Oct 4, 2024 Create by Getty Images event in Houston, Texas. A key theme that resonated throughout these shoots was connecting over local food.
Content Spotlight
Food & Beverage
AMER
Diverse Group Engages in Discussion at Rehab Therapy Session
Content Spotlight
Healing Through Residential Treatment › Oct 2, 2024 The healing and support found in residential treatment helps people with substance use disorder recover.
Mental Health
Masculinity
Healthcare
Mature Disabled Latin woman and her partner practising sledge hockey
Embracing Disability in Sport › Sep 27, 2024 Understanding why it's important to prioritize athletes with disabilities in sports visuals and how to do so inclusively.
AMER
Latin America
Diversity, Equity and Inclusion
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VisualGPS in the News

You should rethink using AI-generated images if you're in the trust-building business
You should rethink using AI-generated images if you're in the trust-building business ›

Getty Images released its latest VisualGPS report, "Building Trust in the Age of AI," which highlights perspectives from over 30,000 adults in 25 countries from 2022 to 2024 to provide insights into using AI‑generated content in marketing. The report overwhelmingly found that people yearn for "authentic content” with the definition of “authentic” varies from person to person.

Medium wide shot client looking at fabric samples in tailors workshop
Study: 66% of Aussie Men Believe Masculinity is Under Attack ›

This article highlights the latest VisualGPS research to highlight the complex shift in how people view masculinity in Australia and New Zealand and suggests that visual media needs to better reflect this changing landscape.

INSTAGRAM VS REALITY - HOW TRAVEL COMPANIES WIN OVER GEN Z CONSUMERS
Instagram vs Reality-How Travel Companies Can Win Over Gen Z Consumers ›

Jacqueline Bourke, Senior Director of Creative EMEA at Getty Images, breaks down VisualGPS data to highlight the impact of social media on travel content in the UK and how travel marketers need to adapt to the preferences of Gen Z travelers.