VisualGPS: The latest creative trends

Stay ahead of visual creative trends with our latest reporting. Backed by data, these stories contain actionable insights that will elevate your campaigns and content, driving meaningful impact with today's consumers. Check back often as our ongoing research uncovers how sentiment and customer expectations shift over time—evolving the imagery that connects with your audience.

The latest

Sustainable Experiential Travel: A New Way to Travel in Indonesia › In a place where experiential travel meets local sustainable slow-living culture, we chose a unique homestay with a regenerative farm for a recent shoot. Indonesia-based creator Dedy Andrianto crafted a visual story that was inspired by the services and activities the location offers.
A Decade of Change: Women in the Workplace from 2014 to 2023 › As brands and marketers continue to shift representation in visuals, it is crucial to examine how far we’ve come during the last decade and what still needs to be addressed.
Connection, Community, and Food: Houston's Create Event › Create by Getty Images event in Houston, Texas. A key theme that resonated throughout these shoots was connecting over local food.
Healing Through Residential Treatment › The healing and support found in residential treatment helps people with substance use disorder recover.
Embracing Disability in Sport › Understanding why it's important to prioritize athletes with disabilities in sports visuals and how to do so inclusively.
Crafting As Business › How social media is influencing the types of visuals that speak to creative entrepreneurs.
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A Feast for the Eyes: Videos That Wow › Nov 1, 2024 How can food and beverage brands engage audience through video?
Visualising Mental Wellbeing › Oct 31, 2024 In a society where social media often promotes an image of perfection and hustle culture reigns, the conversation surrounding mental health is more crucial than ever. Brands have a unique opportunity to engage visually with their audiences on mental health.
BHM 2024: Reclaiming Narratives › Oct 22, 2024 How can brands visualise a more positive side of Black fatherhood?
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VisualGPS in the News