VisualGPS: The latest creative trends

Stay ahead of visual creative trends with our latest reporting. Backed by data, these stories contain actionable insights that will elevate your campaigns and content, driving meaningful impact with today's consumers. Check back often as our ongoing research uncovers how sentiment and customer expectations shift over time—evolving the imagery that connects with your audience.

The latest

Video: Artistry of Nature › Nature officially becomes the lead character.
Commitment and Community › Fly View Productions captured the wedding weekend of close family friend; the resulting shoot is a wonderfully candid, intimate photo album of this joyful life milestone—the marriage of two middle-aged men surrounded by their diverse, quirky, stylish community.
Culture as Wealth: A New Milestone › Culture as a new way to visualize financial milestones.
Back to Basics: Simplifying Digital Finance Visuals › Consumer demand for digital finance visuals is reshaping the financial landscape in Latin America. Brands can take advantage of this by incorporating diverse, real-life scenarios into their visual storytelling.
Video Scores With Sports Fans › Video now commands most attention on social media. Learn how to inspire more fan engagement through video.
The Aesthetics of Fandom › Health and wellness brands often visualize hobbies and social gatherings as symbols of well-being—but they're still missing out on the range of emotion elicited by cultural fandom, a phenomenon and aesthetic which social media has helped shape.
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Showcasing the use of AI with Paper › Dec 2, 2024 A new creator Pongphop Puangniyom (Moioh) has created very conceptual paper-crafted stop motion videos with concept of everyday life with use of AI.
Better Than Before: Pregnancy and Entrepreneurship in Latin America › Nov 21, 2024 How brands can help shift the stigma that pregnancy has in the realm of business by centering pregnant entrepreneurs.
Visualising Pharma in Europe › Nov 20, 2024 There are three significant opportunities for pharma brands to leverage visual storytelling to build trust and engage with their audience effectively.
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VisualGPS in the News