VisualGPS: The latest creative trends

Stay ahead of visual creative trends with our latest reporting. Backed by data, these stories contain actionable insights that will elevate your campaigns and content, driving meaningful impact with today's consumers. Check back often as our ongoing research uncovers how sentiment and customer expectations shift over time—evolving the imagery that connects with your audience.

The latest

Little girl holding cut-out paper People

Financial Services: Visuals That Build Trust › As financial decisions become more complex and competition intensifies; visual communication is no longer just a creative consideration for financial services brands but a key lever of communication. Shaped by evolving consumer expectations around trust, financial wellbeing and green investment, the right visuals can make complex products more accessible and create deeper brand connection.

shadow of mother father and daughter on the wall.

Visual Aesthetics across Asia-Pacific › What makes an image feel right for one market but not another? Drawing on Getty Images' download trends, VisualGPS research, and my own experience curating for the Asia-Pacific region, I explore the distinct visual preferences that shape Japan, Southeast and East Asia and Australasia, and how understanding these nuances can help creatives connect more effectively with audiences.

Arab Father and Son Admiring Cityscape View from Hotel Balcony During Golden Hour

Middle East Travel Insights: Visit the GCC › From screenless simplicity and emotion-led destination marketing to purpose-driven travel narratives, VisualGPS research reveals the key creative opportunities shaping travel imagery across the GCC and how to better connect with consumers.

Rube Goldberg Chain Reaction Representing Economic Risk and Market Fragility

Risk Management: Financial Innovation in Brazil › Widespread financial innovation in Brazil is happening and consumers want to see modern depictions of that change. Here's how brands can leverage consumer wants to choose visuals that resonate today.

More Than Just a Diagnosis: Middle East Healthcare › Visual storytelling plays a critical role in determining whether healthcare feels relatable, accessible and trustworthy in the Middle East. Getty Images' VisualGPS research highlights four key opportunities influencing trust in healthcare marketing across the region: Authenticity and local representation, AI in medicine, wellness equity and digital health adoption.

Business meeting using futuristic holographic interface in a corporate office.

Japan's Trust Gap: What Japan's Financial Brands Need to Know Now › In Japan, trust has become the defining challenge for financial brands. As scam losses rise and confidence in advertising falls, claims of innovation are no longer enough. Trust now comes from showing people that the systems managing their money are reliable, accountable and made with care. Consumers need to feel protected, informed and in control.

See more creative trends

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Building Trust in Healthcare › Oct 1, 2026 Visual storytelling plays a critical role in determining whether healthcare feels relatable, accessible and trustworthy. When it relies on stereotypes or vagueness, it can reinforce exclusion and scepticism. Getty Images' VisualGPS research highlights four key challenges influencing trust in healthcare marketing today: Health equity, AI in medicine, edible health and sustainability. Each presents an opportunity for brands to use visuals to build trust.

Healthcare

EMEA

Diversity, Equity and Inclusion

How Brands Can Visualise Black British Belonging › Sep 28, 2026 For brands, there is an opportunity to tell richer stories about Black British communities, given 5 in 10 Britons now believe companies should authentically represent different communities in their visual communications.

United Kingdom

Diversity, Equity and Inclusion

Business

Friends Enjoying an Elegant Dinner in a Luxury Home

Content Spotlight

Redefining Luxury Living in LA › Sep 24, 2026 What does luxury look like today? At our Create by Getty Images LA event, creators came together to capture a fresh vision of affluent living, blending sophisticated design, meaningful connections, and authentic everyday moments into premium image and video content.

VisualGPS in the News

The Drum: In focus? The new brand playbook for AI-powered imagery ›

Still wondering how AI‑generated visuals can work for your brand? This article delves into how businesses are navigating the rise of AI‑powered imagery to meet evolving consumer expectations. Backed by insights from Getty Images’ VisualGPS research, it offers a fresh perspective on when and how AI‑generated visuals can enhance your storytelling—or fall short. Featuring expert insights from Dr. Rebecca Swift, SVP of Creative, it’s a must‑read for anyone looking to innovate their brand’s approach to visual content.

Forbes: Getty Images Data Emphasizes Equitable Portrayals Of Female Athletes ›

The rising visibility of female athletes and the global interest in women’s sports are reshaping visual storytelling. Informed by Getty Images’ VisualGPS research, this article explores how the power of social media has amplified the demand for authenticity and inclusivity in sports imagery. Are audiences and athletes themselves pushing for more equitable visuals? The answer is a resounding YES. Learn how Getty Images is helping brands and organizations craft authentic narratives that resonate with today’s consumers in this piece featuring insights from Jacqueline Bourke, Senior Director of Creative at Getty Images.

Forbes Australia: From TikTok to TV: Inside Australia’s Paralympics push in Paris ›

Did you know 69% of younger Australians are calling for equal media coverage of disabled athletes? This compelling stat from Getty Images’ VisualGPS research, highlights a powerful cultural shift in support of the Paralympic movement. Kate Rourke, Getty Images’ Director of Creative for APAC, shares how brands can use these insights to create more inclusive and impactful content that authentically represents disability—not just during the Paralympics, but across all media platforms. From TikTok trends to TV campaigns, discover how this movement is shaping the future of sports storytelling.