VisualGPS: The latest creative trends

Stay ahead of visual creative trends with our latest reporting. Backed by data, these stories contain actionable insights that will elevate your campaigns and content, driving meaningful impact with today's consumers. Check back often as our ongoing research uncovers how sentiment and customer expectations shift over time—evolving the imagery that connects with your audience.

The latest

Five young teenage boys sit on a bench in a school gymnasium, looking very glum and bored.
Rewriting the Visual Story of British Teenagers and Boomers › British teens and Boomers deserve to be seen as they truly are: Vibrant, connected and full of life. Our Create by Getty Images event in Newcastle brought together local communities and creators to reframe these stories through authenticity and heart.
Tourists choosing spices at Dubai Spice Souk in Old Dubai
UAE’s Consumers of Tomorrow › How can retail brands use visuals to engage consumers of tomorrow? By anticipating the rise of evolving consumer values and visualising consumers’ changing purchase drivers. Getty Images’ VisualGPS research reveals how changing values around mental health, climate change and the cost of living crises are shaping consumers of tomorrow.
Old ripped torn colorful grunge posters backgrounds creased crumpled paper backdrop surface placard, empty space for text
Mixed Media › The resurgence of mixed media influences the current visual landscape in a fresh and meaningful way.
Digital Dialogue Unveiled — 3D Chatbot with Foreground Speech Bubbles
Reimagining the Future of AI › Exploring new ways to visualize how AI blends with our daily lives.
Couple enjoying camping in the Metaverse world with their favorite avatars.
Beyond the Blue Glow: Video Games as Connection › Video games have evolved past high-octane competition, how do its visuals help communicate deeper connection?
Collage of Flowers and Fabric
Visualising Individuality in a Hybrid World › In today’s world, both online and offline, algorithms shape what we view, wear and buy. People also pursue authentic self-expression beyond the digital realm.
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Enthusiastic Saudi Tour Guide Explaining Rijal Almaa History
Collection Spotlight: Saudi Arabia › Dec 5, 2025 As Saudi Arabia continues its rapid transformation under Vision 2030, authentic and high-quality visuals are more important than ever. Getty Images’ MarhabaKSA collection explores these visual shifts, allowing brands to build genuine connections with Saudi consumers and bring more authentic visual stories to a global audience.
Content Spotlight
Travel
EMEA
A mother is helping her daughter choose the day's clothes.
UAE’s Beauty Visuals › Dec 5, 2025 Getty Images' latest VisualGPS research offers fresh insights on how beauty brands can craft visuals that truly resonate with UAE consumers. Discover how you can leverage these insights to create more meaningful and inspiring beauty stories that empower self-expression.
EMEA
Masculinity
Social Media
Energy in a box
Minimalism by Way of Expression › Dec 4, 2025 Simplicity meets expression and human creativity—how minimalist neo-expressionism is redefining tech’s visual language.
USA
Emerging Technologies
Design
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VisualGPS in the News

In focus? The new brand playbook for AI-powered imagery
The Drum: In focus? The new brand playbook for AI-powered imagery ›

Still wondering how AI‑generated visuals can work for your brand? This article delves into how businesses are navigating the rise of AI‑powered imagery to meet evolving consumer expectations. Backed by insights from Getty Images’ VisualGPS research, it offers a fresh perspective on when and how AI‑generated visuals can enhance your storytelling—or fall short. Featuring expert insights from Dr. Rebecca Swift, SVP of Creative, it’s a must‑read for anyone looking to innovate their brand’s approach to visual content.

Getty Images Data Emphasizes Equitable Portrayals Of Female Athletes
Forbes: Getty Images Data Emphasizes Equitable Portrayals Of Female Athletes ›

The rising visibility of female athletes and the global interest in women’s sports are reshaping visual storytelling. Informed by Getty Images’ VisualGPS research, this article explores how the power of social media has amplified the demand for authenticity and inclusivity in sports imagery. Are audiences and athletes themselves pushing for more equitable visuals? The answer is a resounding YES. Learn how Getty Images is helping brands and organizations craft authentic narratives that resonate with today’s consumers in this piece featuring insights from Jacqueline Bourke, Senior Director of Creative at Getty Images.

From TikTok to TV: Inside Australia’s Paralympics push in Paris
Forbes Australia: From TikTok to TV: Inside Australia’s Paralympics push in Paris ›

Did you know 69% of younger Australians are calling for equal media coverage of disabled athletes? This compelling stat from Getty Images’ VisualGPS research, highlights a powerful cultural shift in support of the Paralympic movement. Kate Rourke, Getty Images’ Director of Creative for APAC, shares how brands can use these insights to create more inclusive and impactful content that authentically represents disability—not just during the Paralympics, but across all media platforms. From TikTok trends to TV campaigns, discover how this movement is shaping the future of sports storytelling.