VisualGPS: The latest creative trends

Stay ahead of visual creative trends with our latest reporting. Backed by data, these stories contain actionable insights that will elevate your campaigns and content, driving meaningful impact with today's consumers. Check back often as our ongoing research uncovers how sentiment and customer expectations shift over time—evolving the imagery that connects with your audience.

The latest

A Feast for the Eyes: Videos That Wow › How can food and beverage brands engage audience through video?
Visualising Mental Wellbeing › In a society where social media often promotes an image of perfection and hustle culture reigns, the conversation surrounding mental health is more crucial than ever. Brands have a unique opportunity to engage visually with their audiences on mental health.
BHM 2024: Reclaiming Narratives › How can brands visualise a more positive side of Black fatherhood?
Picturing the World's Fastest Team Sport › Ice hockey is considered to be the fastest team sport in the world so capturing it takes a special team! While the speed of the game makes it visually stunning, it also presents a significant challenge when shooting it.
Sustainable Experiential Travel: A New Way to Travel in Indonesia › In a place where experiential travel meets local sustainable slow-living culture, we chose a unique homestay with a regenerative farm for a recent shoot. Indonesia-based creator Dedy Andrianto crafted a visual story that was inspired by the services and activities the location offers.
A Decade of Change: Women in the Workplace from 2014 to 2023 › As brands and marketers continue to shift representation in visuals, it is crucial to examine how far we’ve come during the last decade and what still needs to be addressed.
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Back to Basics: Simplifying Digital Finance Visuals › Nov 12, 2024 Consumer demand for digital finance visuals is reshaping the financial landscape in Latin America. Brands can take advantage of this by incorporating diverse, real-life scenarios into their visual storytelling.
Video Scores With Sports Fans › Nov 11, 2024 Video now commands most attention on social media. Learn how to inspire more fan engagement through video.
The Aesthetics of Fandom › Nov 6, 2024 Health and wellness brands often visualize hobbies and social gatherings as symbols of well-being—but they're still missing out on the range of emotion elicited by cultural fandom, a phenomenon and aesthetic which social media has helped shape.
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VisualGPS in the News