VisualGPS: The latest creative trends

Stay ahead of visual creative trends with our latest reporting. Backed by data, these stories contain actionable insights that will elevate your campaigns and content, driving meaningful impact with today's consumers. Check back often as our ongoing research uncovers how sentiment and customer expectations shift over time—evolving the imagery that connects with your audience.

The latest

Have No Fear, a Technological Utopia Is Near › A future with robotics and AI doesn’t have to be dystopian, it can be utopian too—where humans thrive with technology. But just like the rest of the future we seek, it’s up to us to decide how we wield these tools. And while there are equal parts skepticism and hopefulness, the good news is we’re already seeing humanity shape the use of technology for the better. From how we incorporate tech into our lifestyles, allowing us to better control and navigate our essential needs, to how we utilize it to maintain human connection.
The Art of Slowing Down › This photo story by Fly View Productions reflects the warmth of genuine male friendships and celebrates life's simple pleasures.
2025 Creative Trends We're Tracking › The creative landscape is evolving rapidly, with significant shifts in visual storytelling and consumer engagement. Discover the key trends our visual experts identified with actionable insights for brands and content creators.
Urban Farming: Grow Local in Singapore › Singapore's sustainability efforts come to life through the lens of urban farming.
Your Trusted Local Vet › Our VisualGPS research finds that when feeling down, one in three Americans turn to pets or animals for comfort. Check out this shoot of a day in the life at your local vet.
Healthcare in Taiwan › A fresh narrative built around modern healthcare in regional cultural context.
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Traveling as a Single Mom: A Journey of Connection and Discovery › Mar 21, 2025 Discover how travel strengthens the bond between single mothers and their children. This exclusive shoot by Rodrigo Parobé captures the essence of family travel—showcasing resilience, cultural exploration, and authentic moments beyond the destination.
The Consumers of Tomorrow › Mar 18, 2025 Four key consumer groups are on the rise with different priorities and values. Meet the Sustainable Realists, Joy Maxxers, Self-Care Strategists and Creative Frugalists.
Content Spotlight
Neurodiversity in Portraiture › Mar 17, 2025 As Neurodiversity Celebration Week gets underway, new research by Getty Images has revealed that less than 1% of popular visuals depict neurodiversity, revealing a stark underrepresentation of neurodivergent individuals.
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VisualGPS in the News