VisualGPS: The latest creative trends

Stay ahead of visual creative trends with our latest reporting. Backed by data, these stories contain actionable insights that will elevate your campaigns and content, driving meaningful impact with today's consumers. Check back often as our ongoing research uncovers how sentiment and customer expectations shift over time—evolving the imagery that connects with your audience.

The latest

Hands and connection
Cat's Cradle & Connection › To spark creativity, our brief used the children’s game Cat’s Cradle as a departure point. The game’s looping strings and shifting patterns offer a natural metaphor for how connections form, move and evolve.
Happy traveler couple enjoying a famous place. Little Planet format.
Videos That Pop: New Social Aesthetics › How brands can learn key lessons from social creators to modernize their visuals through color and composition.
Diverse Business Team in a Collaborative Meeting
How Japan Is Starting to See Its Senior Women and Where the Opportunity Is for Brands › Every International Women's Day, conversations turn to progress: What has changed, what has been won, and what remains unfinished. In Japan, one of those unfinished conversations belongs to senior women. A group that makes up a significant share of the population, yet remains strikingly absent from the visuals brands choose to show.
Teen with Down syndrome working at a coffee shop
Expanding the Narrative of Disability › Authentic disability representation is no longer optional as audiences want inclusive stories that portray people with disabilities as whole, multifaceted individuals rather than stereotypes. These three creator shoots highlight everyday life, healthcare, and sports in ways that make disability visible but not defining, emphasizing belonging, autonomy, and genuine human experience.
Taking Control of High Costs
Building Everyday Confidence: What Asia Pacific Consumers Need from Financial Services Brands Now › Trust is no longer a brand value. It is a felt experience. In Asia-Pacific, where financial anxiety and online scams continue to rise, people want brands that help them feel secure, supported and in control of their everyday financial lives. Visuals play a crucial role in shaping that feeling.
Two taekwondo athlete sparring practice
Visualising Martial Arts in Indonesia › Our latest Content Spotlight depicts real taekwondo atheletes in Indonesia, shot by creator Yasser Chalid.
See more creative trends
Woman shielding eyes from sun feeling happy
The Visual Language of Beauty in 2026 › Apr 15, 2026 Beauty is shifting from polished aspiration to playful and individual. Consumers are responding to visuals that feel honest, culturally rooted and community driven.
EMEA
Diversity, Equity and Inclusion
Social Media
Group of young women
The Pet Effect: Redefining Personal Care › Apr 13, 2026 Our pets are not just companions—they fuel our wellness routines and add dimension to the personal care conversation.
Consumer Packaged Goods
AMER
Mental Health
Retro television with a glowing video icon surrounded by AI clusters representing the future of automated film production.
Content Spotlight
Living Alongside AI › Mar 25, 2026 Artificial intelligence is no longer a distant idea reserved for labs and sci-fi movies, today it’s quietly woven into the world around us. This series of work explores the evolution of AI across the industries that shape our world and reframes AI technology’s role in our lives.
Content Spotlight
AMER
Artificial Intelligence
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VisualGPS in the News

In focus? The new brand playbook for AI-powered imagery
The Drum: In focus? The new brand playbook for AI-powered imagery ›

Still wondering how AI‑generated visuals can work for your brand? This article delves into how businesses are navigating the rise of AI‑powered imagery to meet evolving consumer expectations. Backed by insights from Getty Images’ VisualGPS research, it offers a fresh perspective on when and how AI‑generated visuals can enhance your storytelling—or fall short. Featuring expert insights from Dr. Rebecca Swift, SVP of Creative, it’s a must‑read for anyone looking to innovate their brand’s approach to visual content.

Getty Images Data Emphasizes Equitable Portrayals Of Female Athletes
Forbes: Getty Images Data Emphasizes Equitable Portrayals Of Female Athletes ›

The rising visibility of female athletes and the global interest in women’s sports are reshaping visual storytelling. Informed by Getty Images’ VisualGPS research, this article explores how the power of social media has amplified the demand for authenticity and inclusivity in sports imagery. Are audiences and athletes themselves pushing for more equitable visuals? The answer is a resounding YES. Learn how Getty Images is helping brands and organizations craft authentic narratives that resonate with today’s consumers in this piece featuring insights from Jacqueline Bourke, Senior Director of Creative at Getty Images.

From TikTok to TV: Inside Australia’s Paralympics push in Paris
Forbes Australia: From TikTok to TV: Inside Australia’s Paralympics push in Paris ›

Did you know 69% of younger Australians are calling for equal media coverage of disabled athletes? This compelling stat from Getty Images’ VisualGPS research, highlights a powerful cultural shift in support of the Paralympic movement. Kate Rourke, Getty Images’ Director of Creative for APAC, shares how brands can use these insights to create more inclusive and impactful content that authentically represents disability—not just during the Paralympics, but across all media platforms. From TikTok trends to TV campaigns, discover how this movement is shaping the future of sports storytelling.