VisualGPS: The latest creative trends

Stay ahead of visual creative trends with our latest reporting. Backed by data, these stories contain actionable insights that will elevate your campaigns and content, driving meaningful impact with today's consumers. Check back often as our ongoing research uncovers how sentiment and customer expectations shift over time—evolving the imagery that connects with your audience.

The latest

Portrait of Young Middle Eastern man in SUV driver’s seat
Automotive: The Road Ahead in Saudi Arabia › The Middle East is no longer defined by its legacy as a luxury car hub as a new era of movement is unfolding—faster, smarter and more intentional. So, what does the future of mobility look like for Saudi Arabia and how can brands keep pace with that vision?
Mature Emirati Businessman Smiling in Traditional Kandura and Headscarf
Curation Spotlight on United Arab Emirates › Introducing MarhabaUAE—a thoughtfully curated collection capturing everyday life across the United Arab Emirates through human-first storytelling. From entrepreneurial spirit and small business culture to vibrant city life, family, wellbeing and quiet everyday connections, each image reflects the moments that shape life across the UAE.
Business people in financial district walking and discussing finances
Business in Dubai: Beyond the Boardroom › Getty Images brought creators together at DIFC for a special Create event, capturing a fresh perspective on business life in Dubai. Rather than traditional corporate imagery, the focus was on real moments—movement, connection and the rhythm of work on the go—seen through each creator’s unique lens.
Young adult woman applying facial cleanser for healthy skin
Redefining Beauty: A Celebration of Skin, Confidence and Diversity › Beauty is no longer defined by perfection. A huge shift has happened where we define beauty as authenticity, individuality and the confidence to be seen as you are.
Friends playing soccer on a street in São Paulo, Brazil
Soccer, Reimagined › Soccer isn’t just spectacle, it’s personal. As the World Cup approaches, the most compelling visuals aren’t about icons or stages, but about real people, memorable moments, and the small details that bring connection, teamwork, and emotion to life.
Young woman with book on bed
The Pleasure of Taking It Slow › From self‑care and cosy interiors to nature and stillness, slow living is reshaping visual culture as a response to the pace of modern life.
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Profile view of a female soccer player kissing a ball
Before Soccer is a Sport, It's a Dream › Jun 11, 2026 As the World Cup approaches North America, new VisualGPS insights reveal that audiences, especially in Latin America, connect more with authentic, relatable moments than polished highlight reels. For brands and creators, this signals a clear opportunity: Shift the lens from trophy moments to real, human experiences, and capture soccer as it’s truly lived—accessible, emotional, and full of possibility.
Content Spotlight
Latin America
Sports
GettyImages-1411983843.jpg
Visuals for Digital Administration in B2G and G2B › Jun 5, 2026 As administrations modernise, the stakes are clear: Trust, clarity and inclusion are now part of good public business administration, not just communications.
EMEA
Diversity, Equity and Inclusion
Emerging Technologies
Father and Son Beside Backhoe on Family Ranch
Content Spotlight
Rural US Collection: Ranch Life › Jun 3, 2026 With popular visuals of the Rural US mainly defaulting to generic landscapes and scenics of fields and barns, this shoot by Fly View Productions fills a visual gap in representing the people who actual live in these vibrant, contemporary settings.
Content Spotlight
USA
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VisualGPS in the News

In focus? The new brand playbook for AI-powered imagery
The Drum: In focus? The new brand playbook for AI-powered imagery ›

Still wondering how AI‑generated visuals can work for your brand? This article delves into how businesses are navigating the rise of AI‑powered imagery to meet evolving consumer expectations. Backed by insights from Getty Images’ VisualGPS research, it offers a fresh perspective on when and how AI‑generated visuals can enhance your storytelling—or fall short. Featuring expert insights from Dr. Rebecca Swift, SVP of Creative, it’s a must‑read for anyone looking to innovate their brand’s approach to visual content.

Getty Images Data Emphasizes Equitable Portrayals Of Female Athletes
Forbes: Getty Images Data Emphasizes Equitable Portrayals Of Female Athletes ›

The rising visibility of female athletes and the global interest in women’s sports are reshaping visual storytelling. Informed by Getty Images’ VisualGPS research, this article explores how the power of social media has amplified the demand for authenticity and inclusivity in sports imagery. Are audiences and athletes themselves pushing for more equitable visuals? The answer is a resounding YES. Learn how Getty Images is helping brands and organizations craft authentic narratives that resonate with today’s consumers in this piece featuring insights from Jacqueline Bourke, Senior Director of Creative at Getty Images.

From TikTok to TV: Inside Australia’s Paralympics push in Paris
Forbes Australia: From TikTok to TV: Inside Australia’s Paralympics push in Paris ›

Did you know 69% of younger Australians are calling for equal media coverage of disabled athletes? This compelling stat from Getty Images’ VisualGPS research, highlights a powerful cultural shift in support of the Paralympic movement. Kate Rourke, Getty Images’ Director of Creative for APAC, shares how brands can use these insights to create more inclusive and impactful content that authentically represents disability—not just during the Paralympics, but across all media platforms. From TikTok trends to TV campaigns, discover how this movement is shaping the future of sports storytelling.