VisualGPS Creative Trends Wellness Picturing Mental Health

Today, mental health is recognised as equally important as physical health. As conversations around therapy and wellness grow, the need for visuals that depict mental health with warmth and accessibility is increasing.

While Gen X witnessed the beginning of mainstream conversations around therapy and wellness, Millennials and Gen Z are now more open and vocal about mental health. Getty Images' VisualGPS research reveals that nearly 70% of Gen Zs are taking actions each day to improve their health and wellbeing, with Millennials, Gen Z and Gen X believing "mental health matters more than a career". 

Having identified the need for mental health visuals with a warmer, more accessible approach, creator Richard Drury and I developed a series of multimedia visuals using multiple silhouette portraits and icons.

It was important for Richard to bring humanity, personality, individuality and above all relatability to the imagery. He wanted the audience to be able to connect to and empathise with an individual.

We made the conscious decision to use illustration with crafted elements instead of photography as it allows the audience to connect with the emotion being shared, rather than being distracted by the specifics of a pictured individual. We wanted the created silhouettes to have characteristics that the viewer could recognise and empathise with yet at the same time they could remain anonymous.  

Richard’s analogue creative process incorporates textured materials, felt objects and paper cut‑outs allowing for an element of chance and trial and error. Whilst there is a deliberate imperfection in the visuals, they are bold, graphic and conceptually clear.

Our collaborative process proves vital and allows for the work to grow organically. Richard begins experimenting with the initial concept and the series develops as we discuss our thoughts, ideas, choices on composition, colour and overall aesthetic. Working together keeps the process fresh and focused with the added value of complementary viewpoints.

By combining creative techniques with a focus on relatability, these visuals aim to foster understanding and empathy around mental health. As conversations continue to evolve, such imagery plays a vital role in shaping a more compassionate and inclusive dialogue.