Modern Family Luxury Travel in Thailand
TABLE OF CONTENTS
Local luxury travel in Thailand
Thailand has been one of the top travel destinations to visit in the world, but this is not just the case for international travellers—70% of Thai travellers prefer domestic holidays over international ones, according to a 2025 regional survey by Traveloka and YouGov.1
Based on Getty Images' VisualGPS research, there is a big need for "luxury travel", which has been the most searched topic in our library when it comes to travel. With this data, I worked with creator Johnce to capture authentic luxury travel in a private villa.
Representing older children within family settings
When families are featured by travel brands, our VisualGPS research shows that over 70% show young children and families. Yet we know that people want to see a broader depiction of families: Older children and older families. This shoot beautifully showcases moments of siblings and the family relaxing, cooking together, playing by the water and exploring in nature.
Climate change is impacting people's travel choices
Based on VisualGPS research, 72% of Gen Z and 65% of all people agree that climate change has impacted their choices in the destinations they plan to travel to. Specifically in the Asia‑Pacific region, consumers care deeply about sustainability and in particular will choose travel holidays that are sustainable and don’t damage our planet.
This shoot showcases the luxury holiday destination, while choosing the activities that do not damage nature, such as forest walking and cooking natural fruits at home.
All article tags
Sources
[1] Travel Weekly Asia