CONTENT SPOTLIGHT

Modern Family Luxury Travel in Thailand

TABLE OF CONTENTS

Local luxury travel in Thailand

Thailand has been one of the top travel destinations to visit in the world, but this is not just the case for international travellers—70% of Thai travellers prefer domestic holidays over international ones, according to a 2025 regional survey by Traveloka and YouGov.1

Based on Getty Images' VisualGPS research, there is a big need for "luxury travel", which has been the most searched topic in our library when it comes to travel. With this data, I worked with creator Johnce  to capture authentic luxury travel in a private villa.

Representing older children within family settings

When families are featured by travel brands, our VisualGPS research shows that over 70% show young children and families. Yet we know that people want to see a broader depiction of families: Older children and older families. This shoot beautifully showcases moments of siblings and the family relaxing, cooking together, playing by the water and exploring in nature.

Climate change is impacting people's travel choices

Based on VisualGPS research, 72% of Gen Z and 65% of all people agree that climate change has impacted their choices in the destinations they plan to travel to. Specifically in the Asia‑Pacific region, consumers care deeply about sustainability and in particular will choose travel holidays that are sustainable and don’t damage our planet.

This shoot showcases the luxury holiday destination, while choosing the activities that do not damage nature, such as forest walking and cooking natural fruits at home.

Arisa Nagai
Senior Content Specialist
Arisa Nagai is a Senior content specialist, Creative content for APAC region, based in Tokyo, Japan Since developing a keen interest in conceptual art & Photography from a young age, I have been collaborating with photographers to explore ways to tell a story. That led me to join Getty Images since 2021, and since then I have been working here at Getty collaborating and curating regional contents with talented creators across APAC. I have just entered a parenting-life since 6 months ago, and am learning so much about how they see the world in a complete different way - in a super cool way though !!

Sources
[1] Travel Weekly Asia

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