VisualGPS Creative Trends Sustainability Energy: Powering Change

Energy isn’t just about powering our lives—it’s about safeguarding our environment and our health. From reducing emissions to transitioning to renewable sources, Getty Images' VisualGPS research reveals that eight in 10 consumers want to see honest impacts of climate change on people and communities and positive actions brands are taking, despite searches for "energy" and "green energy" visuals dropping by nearly 30% in the last year. So how can energy brands use the power of visual storytelling to connect deeper with today’s consumers?

Visual storytelling that highlights the shift towards clean energy sources provides a clearer picture of how individual and collective actions can drive change. Getty Images' VisualGPS research shows that 87% of consumers agree that meaningful environmental progress depends on personal commitment. If we want a sustainable future, consumers are clear: We must all play our part—whether that’s choosing renewable energy or supporting innovative solutions.

However, concerns run deep: Getty Images' VisualGPS research reveals that 60% of Europeans say they have been impacted by the energy crisis and yet close to eight in 10 Europeans believe AI will have a positive impact on environmental challenges in the next five years. So how can energy brands connect with audiences? Promote clean energy by showcasing personal and community adoption of renewables, emphasising individual responsibility and brand challenges as much as positive initiatives and impact. Use visuals for example that show individuals and communities adopting renewable energy solutions—installing solar panels, participating in community wind projects or engaging in energy conservation activities.

Interestingly, the World Economic Forum’s 2025 report AI’s Energy Paradox: Balancing Challenges and Opportunities,¹ outlines AI‑driven innovations such as smart grids, predictive analytics and digital twins are transforming energy systems by optimising renewable energy use and reducing waste. Visual storytelling can showcase these technological solutions—highlighting smart homes, AI‑powered energy management and community‑based renewable projects—to emphasise how digital transformation accelerates the clean energy transition.

Climate change isn’t just an abstract issue; it’s a tangible challenge impacting our air, water and food systems. Getty Images' VisualGPS research indicates that a majority of Europeans are deeply concerned about climate change. The energy sector plays a critical role—not just in reducing emissions but in fostering a harmonious relationship with nature. What does this mean for brands? Showcase visuals that evoke hope, innovation and harmony with the environment while highlighting challenges. Whether it is showing effective eco‑system collaboration or AI deployment for decarbonisation, transparency as a visual element is key. Use natural elements in homes and working environments or show nature‑based solutions to create inspiring visuals. 

Employ warm and creative tones to symbolise sustainability, innovation and a commitment to a healthier planet. Visuals that evoke hope, innovation and collaboration with nature—such as landscapes integrated with smart infrastructure—can inspire audiences but need to be balanced with showing the challenges around nature‑based solutions. Show AI‑driven solutions like smart grids and predictive analytics that optimise renewable energy use and AI‑powered environmental monitoring tools—such as drones or sensors—that help protect ecosystems and enhance sustainability efforts. Show collaboration between tech innovators, AI developers, governments, energy providers and communities supporting the energy transition.

Energy access isn’t just about infrastructure; it’s about equity and community wellbeing. Getty Images' VisualGPS research reveals that nine in 10 Europeans want to improve their physical health—yet, for many low‑income communities, lack of reliable energy exacerbates health disparities. The World Economic Forum highlights how AI algorithms are improving energy access in underserved communities through microgrid management and predictive maintenance. These innovations help ensure reliable, affordable and sustainable energy for marginalised populations, promoting social equity. 

Visual storytelling that reflects diverse communities and their unique energy challenges is key. The details matter. Focus on visuals that depict equitable access to renewable energy, community‑led initiatives and the positive impacts of sustainable solutions. Avoid staged or generic imagery—aim for authentic representations that resonate with real‑world experiences.

Visuals for energy brands that connect with today’s consumers balance hope and honesty with optimism around AI’s potential to address equity and deliver solutions around climate change. To find out more, read Getty Images' latest report, ‘Sustainability At the Crossroads: Visualising Sustainability’.

Sources
[1] World Economic Forum