VisualGPS Creative Trends Culture Get Lost with Travel Videos

The digital age has transformed travel into a screen experience. From booking flights to sharing photo dumps, our screens shape how we plan, experience and remember our trips. While twenty‑first‑century connectivity offers many blessings, over‑reliance on it can diminish the thrill of the unknown. Getty Images’ VisualGPS research reveals that consumers crave more discovery and wonder, particularly through video storytelling.

Video has the power to transport viewers to distant lands. Getty Images’ VisualGPS research highlights a growing desire to explore—with over half of global consumers eager to see more videos from travel brands, which highlights the potential of video to evoke a sense of escapism. Reflecting on the pre‑smartphone era, travel was synonymous with the unknown and discovery. Getting lost in a foreign city, stumbling upon hidden gems, and embracing the unexpected were all part of the adventure. While technology aids in navigating less fortunate surprises (like language barriers or last‑minute transport), our VisualGPS research indicates that consumers are still drawn to videos that evoke a sense of discovery:

• 63% want to see people enjoying one‑of‑a‑kind activities.
• Over 40% seek out new destinations and unique locations.

As our lives become increasingly digital, the desire to disconnect and escape routine grows stronger. VisualGPS research shows that 91% of global consumers cite escaping routine as their primary reason for travel, and 88% believe that travel is essential for cultural understanding. However, nearly half of tourists regret staying glued to their smartphones during vacations.²   
 
Recently, PeruRail³ launched a campaign contrasting overthinking and tech over‑reliance with full escapism and slow travel. To bridge this disconnect, travel brands can harness the immersive power of video to transport viewers to far‑off lands, especially when they plan their next trip. By focusing on unique locations, off‑season adventures and immersive camera movements, travel brands can create stories that awaken a visceral need to be surprised and connect with the world.

1. Showcase unique locations: Highlight lesser‑known destinations and hidden gems to pique viewers’ curiosity.  
2. Embrace off‑season: Consider visuals that showcase off‑peak travel, such as autumn city breaks or winter beach walks.  
3. Consider camera narrative: Carefully choose the angle and movement of your video. Tracking shots can immerse viewers in your story, while POV shots place them directly in the action. 
 
By implementing these visual approaches, travel brands can inspire a sense of discovery and wonder through video, encouraging viewers to get lost in the beauty of exploration. 

Sources
[1] euronews
[2] BankMyCell
[3] Ads of the World