VisualGPS

Building Trust in the Age of AI

Introducing the latest VisualGPS Report

AI is here and there’s no turning back. But is it always the right tool for your creative work? On this episode of The Download, our visual experts report on how consumers feel about AI and the risks and rewards for brands using this exciting new technology. With data‑backed actionable insights, we’ll help you navigate this brave new world with guidance for:

• Incorporating AI content into your campaigns  
• Assessing when to use AI generated imagery—and when you shouldn’t
• Utilizing the latest updates to the Getty Images AI Generator

VisualGPS Reports

Building Trust in the Age of AI

Hard to win, easy to lose, trust is something that smart brands are determined to earn and retain in today’s competitive marketplace. So, where does generative AI fit in your creative mix? Find out in this latest report with data‑backed insights from our VisualGPS experts.

Download Now ›

Host and presenters

Host: Jennifer Kelly

Customer Success Manager

Rebecca Swift

SVP, Creative

Bill Bon

Senior Director, Creative Operations

Grant Farhall

SVP, Chief Product Officer

Susan Nomecos

Senior Director, Strategic Partnerships

Episode 45 The Download Premium Access Live: Search, Create, and Share with Confidence Looking for ways to find content faster, make better creative decisions, and confidently use visual content? Check out the latest episode of The Download: Premium Access Live! Our visual experts share tips for searching, creative decision-making, and licensing.

Episode 44 The Download 2026 Mid-Year Trend Check-In: What’s New and What’s Next What are the top visual trends for the second half of 2026? On this episode of The Download, our creative experts check in on consumer expectation shifts and what they mean for brand storytelling—including how brands are approaching AI, where it can add value, and the risks that can undermine trust.

Episode 43 The Download Generations, Interrupted: A Reframe for Authentic Storytelling On this episode of The Download, our visual experts unpack the myths, stereotypes, and assumptions that have long shaped how generations are portrayed in marketing and media and share how marketers can create more authentic, human-centered visual storytelling.