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Rights & Clearance Case Study: Budweiser

Services Provided: Clearance for teacher, indemnity for various individuals

Budweiser and David The Agency—to illustrate their Covid‑19 efforts—needed real‑life, breaking news imagery, typically only available for editorial use. Together they sought out the resources and experience of Getty Images’ Rights & Clearance team to navigate legal requirements. The team provided clearances and enhanced indemnification for some talents and properties. That enabled Budweiser to deliver a true‑to‑life look at a global crisis and fully realize their creative vision without having to worry about third‑party claims.