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 Our dedicated teams executed same‑day content creation, 30+ talent approvals, and delivery of edited video packages—resulting in a turn‑key virtual solution that exceeded all speed‑to‑market standards.

The Ask

In preparing for its One World: Together at Home broadcast special, Global Citizen sought out a creative partner to ensure this livestreamed event was a global success.

Getty Images was commissioned to produce coverage that would amplify the voices of the world’s most prominent musical artists, public figures, and philanthropists as they helped raise funds for the COVID‑19 Response Fund for the World Health Organization.

The Solution

Relying on our 25 years of experience and our unique ability to innovate in uncertain times, Global Citizen leveraged our content strategy capabilities and advanced technological resources to create high‑quality, press‑ready stills from video content supplied by 30 individual artists.

Utilizing our extensive industry relationships, Getty Images worked alongside Global Citizen to quickly secure talent clearance and legal rights for every image posted. The result was a set of imagery created from a safe distance with the intimacy of a closed‑set, studio shoot.
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Image.net All Access: Less work, total control, all access
Global Citizen publicized the event to the world using our All Access services via image.net, which garnered more than 6.5K+ downloads, including 600+ video downloads. On‑demand, real‑time reporting through this service ensured the PR strategy continued to evolve over the weekend.  

A time‑tested tool to fuel your PR presence, All Access by image.net will elevate any event, product launch, or sponsorship with leading digital publicity distribution services. Unlike a satellite feed, this content is not restricted to a limited time frame—making it an optimal solution for Global Citizen, which continues in their efforts to fight the pandemic and ask the world to take the pledge and stay home.
Select Clippings
Content from Global Citizen landed in dozens of major publications worldwide, reaching a combined audience of more than 8.5 billion unique impressions.
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