SUPERMARKET FOOD WAR:

SUPERMARKET FOOD WAR:.||**** FOR RUSHES SEE FOOT OF FILE|| a)NAT (Webster,Mark)|ENGLAND CMS Shop assistant places bottles of tonic water on| supermarket shelf| CMS Bottles of "Somerfield" tonic water on shelf TILT| DOWN to bottles of "Schweppes" tonic water (very| similar bottles and labels)| CMS Jars of "Chivers" marmalade on shelf next to similar| supermarket branded marmalade jars|| EXT| CMS Vox pops SOT|| INT| CS Cans of "Coca Cola" drink TILT DOWN to cans of| Sainsbury's own "Classic Cola" drink (very similar| cans)| CS Cans of Sainsbury's own "Diet Classic Cola" drink| TILT UP to cans of "Diet Coca Cola" drink (very| similar cans)|| CMS Mac Cato (Coca Cola Advertising Agent) intvwd SOT| -Sainsbury's is hoping to gain from Coke's reputation| as a market leader|| EXT| CMS Full page advertisement in newspaper which reads "If| Anyone Tells You Their Cola's The Same as Coke Don't| Buy It" PULL OUT| CS "Coca Cola" logo at bottom of advertisement|| INT| CMS Group of household products on display (tonic water,| shampoo, salad cream) TRACK L-R to reveal similar| supermarket branded products in similar jars and| containers on display|| 2 SHOT|| CMS Derek Prentice (Consumers Assn) intvwd SOT| -Manufacturers are trying to remove fair competition| and have an even bigger share of the market|| ...