This picture taken in Melbourne 04 July

This picture taken in Melbourne 04 July 2007 shows Australia's iconic Victoria Bitter beer which is about to become less boozey, after Foster's brewery announced the same day it will cut the drink's alcohol content to lower its tax bill. The reduction in alcohol content in Australia's most popular beer is expected to cut the amount of excise tax Foster's pays by as much as 10 million dollars (8.5 million USD) a year. Foster's said while the alcohol content was on the hop -- to be cut from 4.9 percent to 4.8 percent -- the taste would remain the same. "I think I'd be lynched if we changed the taste of VB," spokesman Ben Wicks said. (Photo credit should read WILLIAM WEST/AFP via Getty Images)

This picture taken in Melbourne 04 July
This picture taken in Melbourne 04 July 2007 shows Australia's iconic Victoria Bitter beer which is about to become less boozey, after Foster's brewery announced the same day it will cut the drink's alcohol content to lower its tax bill. The reduction in alcohol content in Australia's most popular beer is expected to cut the amount of excise tax Foster's pays by as much as 10 million dollars (8.5 million USD) a year. Foster's said while the alcohol content was on the hop -- to be cut from 4.9 percent to 4.8 percent -- the taste would remain the same. "I think I'd be lynched if we changed the taste of VB," spokesman Ben Wicks said. (Photo credit should read WILLIAM WEST/AFP via Getty Images)
PURCHASE A LICENSE
How can I use this image?
$375.00
USD
Getty ImagesThis picture taken in Melbourne 04 July, News PhotoThis picture taken in Melbourne 04 July, News PhotoThis picture taken in Melbourne 04 July Get premium, high resolution news photos at Getty ImagesProduct #:121388691
$499$175
Getty Images
In stock

DETAILS

Restrictions:
Contact your local office for all commercial or promotional uses. Full editorial rights UK, US, Ireland, Italy, Spain, Canada (not Quebec). Restricted editorial rights elsewhere, please call local office.
Credit:
WILLIAM WEST / Staff
Editorial #:
121388691
Collection:
AFP
Date created:
July 04, 2007
Upload date:
License type:
Release info:
Not released. More information
Source:
AFP
Barcode:
AFP
Object name:
Hkg645993