This picture taken in Melbourne 04 July
This picture taken in Melbourne 04 July 2007 shows Australia's iconic Victoria Bitter beer which is about to become less boozey, after Foster's brewery announced the same day it will cut the drink's alcohol content to lower its tax bill. The reduction in alcohol content in Australia's most popular beer is expected to cut the amount of excise tax Foster's pays by as much as 10 million dollars (8.5 million USD) a year. Foster's said while the alcohol content was on the hop -- to be cut from 4.9 percent to 4.8 percent -- the taste would remain the same. "I think I'd be lynched if we changed the taste of VB," spokesman Ben Wicks said. (Photo credit should read WILLIAM WEST/AFP via Getty Images)

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Getty ImagesThis picture taken in Melbourne 04 July, News Photo
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Editorial #:
121388691
Collection:
AFP
Date created:
July 04, 2007
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Source:
AFP
Barcode:
AFP
Object name:
Hkg645993
- Alcohol - Drink Photos
- Australia Photos
- Beer - Alcohol Photos
- Beer Bottle Photos
- Bottle Photos
- Brewery Photos
- Contented Emotion Photos
- Day Photos
- Drink Photos
- Excise Tax Photos
- Horizontal Photos
- Lifestyles Photos
- Logo Photos
- Melbourne - Australia Photos
- Repetition Photos
- Symbol Photos
- Tax Photos
- Victoria - Australia Photos