New Nike Shox Shoe

382514 01: The new $150.00 men''s "Nike Shox" basketball shoe, a hard to find and potential hot holiday item, is displayed at a Finish Line sporting goods store November 28, 2000 at Woodfield Shopping Mall in Schaumburg, IL. After trying steel springs and various high-tech designs to improve the cushioning of athletic shoes, Nike says they have finally found a formula that offers a comfortable bounce and is durable. The secret to the spring is the four columns of polyurethane foam originally used to absorb shock in Formula One race cars. The shoe cushions the foot from the impact of running and seems to channel that energy into your next step, Nike says. (Photo by Tim Boyle/Newsmakers)
382514 01: The new $150.00 men''s "Nike Shox" basketball shoe, a hard to find and potential hot holiday item, is displayed at a Finish Line sporting goods store November 28, 2000 at Woodfield Shopping Mall in Schaumburg, IL. After trying steel springs and various high-tech designs to improve the cushioning of athletic shoes, Nike says they have finally found a formula that offers a comfortable bounce and is durable. The secret to the spring is the four columns of polyurethane foam originally used to absorb shock in Formula One race cars. The shoe cushions the foot from the impact of running and seems to channel that energy into your next step, Nike says. (Photo by Tim Boyle/Newsmakers)
New Nike Shox Shoe
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Credit:
Tim Boyle / Staff
Editorial #:
1306477
Collection:
Hulton Archive
Date created:
November 28, 2000
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Source:
Hulton Archive
Object name:
38251401nike_20010705_03228.jpg