Yamaha At Biennale Design Saint-Etienne : News Photo
Yamaha At Biennale Design Saint-Etienne : News Photo

Yamaha At Biennale Design Saint-Etienne

SAINT-ETIENNE, FRANCE - MARCH 11: A general view of Biennale Internationale Design Saint-Etienne 2015 on March 11, 2015 in Saint-Etienne, France. Yamaha Corporation and Yamaha Motor Co., Ltd. will present a joint exhibit in the 'Ninth Edition of the Biennale Internationale Design Saint-Etienne 2015' from March 12 through 22. This will be the second time for Yamaha Corporation to have a booth at the event (the first was in 2013) as well as the first time for the Yamaha Corporation and Yamaha Motor Co., Ltd. to jointly exhibit at the event. The theme of the exhibit will be 'project AH A MAY.' In preparing for this project, the design divisions of the two Yamahas exchanged their design fields, and, without any constraints related to production or commercialization, created designs according to each Yamaha's method and way of thinking. These two Yamahas went about designing these productswith the understanding that their products would be mirror images of one another. The goal of this project is for the designers to stimulate each other's imaginations and seek to create products that embodied their shared image of 'Yamaha.' (Photo by Bruno Vigneron/Getty Images for Yamaha Corporation and Yamaha Motor Co., Ltd.)


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Restrictions:Contact your local office for all commercial or promotional uses.
Credit:Bruno Vigneron / Stringer
Editorial #:465949584
Collection:Getty Images Publicity
Date created:March 11, 2015
License type:Rights-managed
Release info:Not released. More information
Object name:84285178
Max file size:4912 x 7360 px (16.37 x 24.53 in) - 300 dpi - 5.54 MB
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