From left: Ingmar Kamprad, the chairman of Ikea Wo

MOSCOW, RUSSIA: From left: Ingmar Kamprad, the chairman of Ikea World-wide, Anders Pahlvig, President of Ikea International division, and Lennart Dahlgren, the chairman of Ikea-Russia answer the media 22 March 2000 in Moscow prior the opening of the first Swedish furniture store Ikea in a northern Moscow suburb 22 March. The home furnishings giant is hoping to repeat in Moscow of its success elesewhere in Europe, where its range of easy-to-assemble and affordable furniture, tableware and accessories have gone down well with students and those on middle incomes. The Swedish outfit is targeting Russia's middle class, and the launch could prove important forother Western retailers who have so far been reluctant to enter the difficult Russian market. (Photo credit should read ERIC FEFERBERG/AFP via Getty Images)