Wikipedia

Film maker Aaron Wertheimer, 34, amd record producer Erez Safer, 33, spend their spare time creating citation-heavy Wikipedia entries for clients who pay $300 a pop. Wikipedia, part of the nonprofit Wikimedia Foundation, prides itself as a no-cost publicly edited site where thousands of users across the world comb the pages flagging bad information. “A lot of people try to put up a Wikipedia page, but it reads too promotional,” said Safer who recruits customers via his two-month-old site mywikipro.com, Facebook, and word of mouth. He then passes them off to Wertheimer who crafts the articles from his living room in Bedford-Stuyvesant. (Photo By: Mark Bonifacio/NY Daily News via Getty Images)