Ambani's Venture Tira Bets on AI to Push Into Hot India Beauty Market
A customer pays for beauty products at a Tira store in Mumbai, India, on Tuesday, May 21, 2024. Reliance Industries Ltd.'s new venture, Tira, is leaning on artificial intelligence tools that can suggest perfumes or cosmetics to woo customers in the burgeoning but competitive Indian beauty sector. Photographer: Dhiraj Singh/Bloomberg via Getty Images
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2153616010
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April 21, 2024
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INDIA TIRA
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