Toasting With New Coke

Coca Cola Company President Donald R. Keough and Roberto Goizueta toast each other with cans of "New Coke", which the company switched to after 99 years of the previous formula. Intense consumer dissatisfaction led to the re-introduction of the old formula as "Classic Coke" within three months. The failure of New Coke is widely regarded as one of the worst marketing blunders ever.
Coca Cola Company President Donald R. Keough and Roberto Goizueta toast each other with cans of "New Coke", which the company switched to after 99 years of the previous formula. Intense consumer dissatisfaction led to the re-introduction of the old formula as "Classic Coke" within three months. The failure of New Coke is widely regarded as one of the worst marketing blunders ever.
Toasting With New Coke
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Credit:
Bettmann / Contributor
Editorial #:
514685854
Collection:
Bettmann
Date created:
April 23, 1985
License type:
Rights-managed
Release info:
Not released. More information
Source:
Bettmann
Object name:
U85163101
Max file size:
3704 x 2465 px (12.35 x 8.22 in) - 300 dpi - 4 MB