Toasting With New Coke
Coca Cola Company President Donald R. Keough and Roberto Goizueta toast each other with cans of "New Coke", which the company switched to after 99 years of the previous formula. Intense consumer dissatisfaction led to the re-introduction of the old formula as "Classic Coke" within three months. The failure of New Coke is widely regarded as one of the worst marketing blunders ever.
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Bettmann / Contributor
April 23, 1985
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