American Eagle Ad Campaign Featuring Actor Sydney Sweeney Draw Controversy
NEW YORK, NEW YORK - AUGUST 01: Billboards of actress Sydney Sweeney is seen outside of an American Eagle store on August 01, 2025 in New York City. American Eagle’s recent denim ad campaign featuring Sweeney has drawn backlash for language and imagery that critics say echoes eugenics-era rhetoric, following a tagline referencing “great genes” alongside visuals of Sweeney in blue jeans. (Photo by Michael M. Santiago/Getty Images)

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