'Lipstick Brother' Li Jiaqi Booms Through Livestreaming
SHANGHAI, CHINA - OCTOBER 26: Beauty blogger Austin Li Jiaqi applies lipstick while livestreaming on the e-commerce platform Taobao on October 26, 2018 in Shanghai, China. 27-year-old man Austin Li Jiaqi, with a nickname 'Lipstick Brother', is the hottest online beauty blogger in China. Li sold 15,000 lipsticks in 5 minutes through livestreaming, beating Alibaba founder Jack Ma during a one-on-one competition as part of 2018 Alibaba 11.11 Global Shopping Festival. (Photo by VCG/VCG via Getty Images)
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